I am tired of hearing this argument.
Getting in shape is not rocket science - all it takes is motivation, and persistence.
You think those of us who are fit enjoy eating salads? Do you really think I enjoy drinking water instead of soda? Or do you think we somehow magically like candy less than everyone else? We are still humans, and we crave the exact same things. A bag of Doritos and some beer look just as tempting to us as they look to you.
Getting in shape is almost entirely about dietary control. You even see it in the article, where the guy says that his company got him a gym membership. No, the solution is not a gym membership -- it is good diet.
And at the end of the day, diet is much easier than working out.
There is a reason people say that six pack abs are made in the kitchen. Every time I've had a six pack, it's been entirely because my diet has been in check. And when overeat, it doesn't matter how much or how hard I work out -- you cannot outrun a shitty diet.
Besides,someone who eats healthy and does not work out is often in better shape than someone who eats junk and "works out" for half hour a day. Most of those people just use their momentum to do some crazy exercises with piss poor forms, and eat unhealthy crap afterwards because they've worked out (think middle aged man with flabby biceps and a beer gut trying to bench press, when he probably has 50% body fat).
The solution to getting in shape is fairly simple. As long as you're in a caloric deficit, get enough protein (~1g/lb of lean body mass), and engage your muscles (I prefer to lift + rock climb + row), then you will shed the fat.
At the end of the day, it comes down to simple math. You just need to burn more than you eat. And often, it's just a lot easier to not eat that bag of chips or only eat a salad for lunch and dinner than, say, run it off.
For instance, a bag of Lays kettle chips is ~200 calories and a regular size chocolate chip cookie is ~180 calories. A bowl of Cap'n Crunch with skim milk? 300 calories. Add some sugar to that, and just having these will put you over 600 calories. That's ONE hour of running at 6mph.
Instead, you can have some egg whites and oatmeal for lunch, two salads, and perhaps some baked lean meat or seafood for lunch and save yourself a whole lot of calories.
This whole culture of saying that something is too difficult because it's an addition is nonsense. Whatever happened good old fashioned responsibility and personal accountability?