Comment Starbucks figured it out early (Score 1) 153
As a non-coffee drinker I've been told by multiple people that Starbucks of all places is very proactive about this stuff. I think they had an app for the original iPhone almost right when the Appstore opened that laid some of the framework like being able to save billing info in the app along with giftcards. Clearly certain companies payed enough attention early on to realize that NFC or something like it was coming soon and it was a good idea to get people used to the concept of using their phone in the transaction process. Chipotle also did something similar early on, but for whatever reason they scaled it back a bit and seemed to shift more to scannable coupons which still accomplishes the goal of getting people thinking of their phone as a means of improving the ordering process. The main cost for these retailers isn't the food/coffee they serve it's the time and space you take up as you order it and then have to wait for all the inefficiencies with cash, cards, or checks. Getting you in and out as quickly as possible is their goal. The side benefit for them is that for once their methods for saving them money also have the effect of making the experience quicker and more pleasant for you. An uncommon win-win in the world of low margin penny pinching retailers.