Comment Hype & Marketing (Score 2) 16
Ijburg is a relatively new speculative development that's having trouble breaking even because of the crisis and it's pumping some cash into marketing creatives to prop up its appeal.
You should check out "Creativity And The Capitalist City" http://vimeo.com/49254956 it paints a fairly credible picture (although you Americans will start screaming "soclalism" before the title screen fades out...) Smart City my ass... go check Eindhoven if you want to see some potential in a de-gentrified area; Amsterdam is mostly Sales, Marketing and Advertisement.
Ah, the Trouw - one of the best Clubs in Europe - has just shuttered its doors to make space for a "Student Hotel"... pathetic