
Microsoft is betting big that Windows 8, its next-generation operating system due later this year, will prove a resounding hit with consumers and businesses.
However, Windows 8 faces a tech landscape radically different from the one that greeted any of its predecessors, including Windows 7. For starters, cloud services and platforms are proliferating at an insane clip; your average PC user can navigate their entire day without needing any sort of desktop-based app, only a browser and a decent Web connection.
One of Microsoft’s biggest rivals, Google, is already rushing to take advantage of this brave new world with its Chrome OS, a browser-based operating system installed on laptops manufactured (so far) by Samsung and Acer. Those “Chromebooks” offer Google’s suite of online services and a selection of cloud apps via the Chrome Web Store.
Microsoft’s other operating-system rival, Apple, has also incorporated more and more cloud features into its Mac OS X. In addition to an App Store, the iCloud platform allows users to wirelessly sync content across their ecosystem of iOS and Mac OS X devices.
Second, mobile devices such as smartphones and tablets are beginning to eclipse PCs as the center of peoples’ computing lives.
In light of all that, Windows 8 must walk the equivalent of a loose tightrope in a gale-force wind, over an enormous pit of white-hot fire. It must carry forward the legacy of previous Windows operating systems, offering the ability to run desktop-based, resource-hogging applications; it must appeal as best as possible to these new cloud and mobile paradigms; and it must sell enough licenses to prevent any Windows Vista-style debacle.
Microsoft’s most visible solution is a Start screen rendered in the same “Metro” design interface that defines the company’s Windows Phone and revamped Xbox dashboard (see the above image, of the Windows 8 Consumer Preview’s Start screen, for an idea). The large and colorful tiles, linked to applications and capable of displaying all manner of active data, can be touched (if Windows 8 is running on a tablet) or clicked on (in the case of PCs with mice or touch-pads) with equal facility.
(Windows 8 on tablets is a huge part of Microsoft’s plans for competing in the market, and Redmond desperately wants its hardware partners to create devices capable of battling toe-to-toe with the iPad and the higher-end Google Android touchscreens. Neowin recently leaked the purported specs for Dell’s upcoming Windows 8 tablet, which included a 10.8-inch screen with 1366 x 768 resolution, 1.57 pound “starting weight,” an Intel Clover Trail Atom dual-core processor, up to 128GB solid-state drive storage, and a variety of accessories.)
From there, the user can jump to a more “traditional” Windows interface, i.e. the familiar desktop. Within that environment, Microsoft has made some significant tweaks to the user interface and feature set, including the introduction of the semi-dreaded ribbon to Windows Explorer.
Microsoft is also releasing a version of Windows for ARM-based devices such as tablets. This iteration, known as Windows RT, is seen by outsiders as Microsoft’s answer to Apple’s iPad: a lightweight system that emphasizes workability with a regulated selection of largely cloud-based apps (in Microsoft’s case, “Metro”-style apps built to tight specs by third-party developers).
Since last month, the blogosphere has buzzed about Windows RT lacking support group policies, a requirement of enterprise IT administrators who need to control their networks, as well as domain joining, which in theory would exclude any Windows RT devices from connecting to a corporate network.
When asked about Windows RT’s support group policies and domain joining, a Microsoft spokesperson declined comment.
Windows 8 will feature a browser (obviously) and built-in app store, as well as tight integration with cloud-based Microsoft services such as SkyDrive. Those are all points in its favor, in terms of embracing cloud apps. The situation with group policies and domain joining could hurt Windows RT in the business-cloud arena, but Microsoft could intend that particular Windows product as more of a consumer play.
Whether Windows 8 will succeed or fail as a cloud (and mobile) platform could depend largely on the willingness of third-party developers to create useful and/or fun apps. But the larger success of Windows 8 will hinge on much bigger factors, including if people are willing to make yet another upgrade after adopting Windows 7—or jumping to Apple’s camp—a few short years ago.
Image: Microsoft



I'm watching, but ready to jump in yet. I don't trust my personal data to the cloud. Not only can it be compromised, but it can be held hostage. Furthermore; I I'm not involved in social networking and resent being forced to share my data, gps location , contacts, addreses, shopping habits...blah-blah-blah. My need for a computer or choice in OS does not include my willingness to be tracked and marketed.
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LikeMicrosoft doesn't understand what the users wants. Especially the marketing guys at Microsoft. They must find another job.
Look for example they don't want you to choose anymore. In Windows 8 Metro view is standard. A lot of people are hating this.
The choice of: 1. Boot to desktop, 2. Start-menu, 3. Aero View are removed, because the marketing guys know it better.
Let’s hope Microsoft share will drop so these guys can search for another job like a trashcan cleaner.
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LikeI agree with others that the cloud is not the problem. Windows 8 is already TOO integrated into the cloud with the new app store, the way notifications work and the way you can move your profiles between computers using the cloud. It's only getting more integrated with each beta they release.
The real problem they have is the app gap. By ensuring that their own most popular technologies WON'T work for WinRT apps (XNA, Silverlight OOB, Silverlight in browser, and WP7 apps) they are seriously reducing the number of apps that will be available on day one. That is the main (and prehaps only) viable compaint against WindowsPhone: not enough apps. The app gap will be very hard to overcome. It doesn't help win over developers by removing the free versions of VS Express, either. If anything it drives dev away from the platform as a whole.
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LikeThe "cloud" is not the issue. The issue is that the desktop PC market is pretty stagnant and most of the growth is in mobile devices (tablets and smartphones now, possibly wearables later), and MS are simply not equipped to compete in a market where they don't already have lock-in. Windows 8 is likely to be another Vista, or possibly even a Zune.
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LikeI think Windows RT not having corporate support is going to be just fine. It makes infinitely more sense to me that corporations would instead push x86-based Windows 8 tablets for backwards compatibility, and for better use of productivity apps.
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LikeAs far as I'm concerned, Windows 8 is an epic fail when it comes to domains & workstations. It's nice I guess for winPads or maybe even laptops but, our organization cannot afford such "toys" as touch screens. No way in h377 will I recommend it. I'll wait for Windows 9 or maybe switch to a linux distro to be named later, which by the way won't be ubuntu either. What is the big deal about :skydrive" or the "cloud" may data stays on "my" server. Why is everyone willing to trust their data to other people? No way. (sure I'm paranoid, but, am I paranoid enough?)
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Like@anonymous You need to keep up with the times
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LikeIf you mean touch-screen tablets and the like, you can keep it. Seems like Microsoft are pissing all over the bulk of it's user base by trying to turn the home computer into a mobile phone, with a bigger screen. I couldn't care less about cloud, social-networking and all the other pointless crap thats being shoved down our throats. You can have my custom-built, upgradeable gaming rig when you pry if from cold dead hands.
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