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Google Signs $900m MySpace Deal 213

Posted by ScuttleMonkey
from the road-to-world-domination dept.
deadmantyping writes "Google has signed a $900m deal with Fox to provide search capabilities for Fox sites, the most noteworthy of which is MySpace. This deal does not include FoxSports.com, which already has a deal with MSN. Google claims that 'MySpace was an important site to be involved with given its rapid popularity growth.' Google also signed a deal with MTV earlier in the week."
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Google Signs $900m MySpace Deal

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  • by (fagging beta) (983460) on Monday August 07, 2006 @11:36PM (#15863625)
    You know something is truly messed up when MySpace is valued anywhere near a billion dollars.
  • by matts-reign (824586) on Monday August 07, 2006 @11:40PM (#15863636) Homepage
    I don't see the attraction of myspace.

    It seems like everybody is using the website now. I can understand that people want to host their own content.

    Why then, are movies using myspace? Talladega nights advertises its offical url as http://myspace.com/rickybobby [myspace.com]. Why? Why not just have a regular website? Or is there something i'm missing?
  • by YrWrstNtmr (564987) on Monday August 07, 2006 @11:48PM (#15863670)
    I don't see the attraction of myspace.

    You're evidently not 14.
  • by eonlabs (921625) on Tuesday August 08, 2006 @12:08AM (#15863743) Journal
    I'm sure they won't. It's not like they're microsoft or something...
  • by Ruff_ilb (769396) on Tuesday August 08, 2006 @12:09AM (#15863747) Homepage
    Regardless, many films are doing this... it's really a moot point as to whether or not this particular film does it.

    The bottom line is that a myspace link is familiar to lots of people, easy to access, easy to create, and plays into the social networking scheme that myspace yields. If someone can add "Ricky Bobby" to their myspace friends account, or whatever (I don't use myspace, so I don't know exactly how it works), but for a very small amount of effort, and likely no funding (they can rehash their own promotional materials) they can reach a number of people, and then (and this is where MySpace has another significant advantage) reach the people those people have friended on myspace, because the friends will see the user's like for the movie. Thus, for almost nothing, the marketers can reach people that wouldn't normally access the site.
  • Re:Excellent! (Score:2, Insightful)

    by ackthpt (218170) * on Tuesday August 08, 2006 @12:10AM (#15863754) Homepage Journal

    Vapid, self-obsessed, score-keeping emo-inanities will now be even easier to find! And that's just the garage bands.

    C'mon. This is why eBay is so successful. Not because they have the best approach or the best business model, hell from what I've seen they're a mindless bunch of jerks who change their site arbitrarily in not necessarily good ways. Even the best practices seem to evade them for years.

    It's simply where the herd is. And when the herd is all in one spot, very few feel compelled, until significant pain or market forces dictate they must move elsewhere, even that will likely be a mass migration to the next place. That you and I don't see it as exciting should tell both of us that we are outside the bell-curve. (Either that or these people have it fatally wrong and won't know it until a year or so from now when it all goes tits up, just like a lot of the really dumb ideas of the dot-com bubble.)

  • by British (51765) <british1500@gmail.com> on Tuesday August 08, 2006 @12:13AM (#15863769) Homepage Journal
    ...to begin with.

    Go to "myspace groups". Try doing a search for anything. The result set is always ALL the groups, thus making it useless.

    Heck, the 'add to favorites' has bad strings in it(look at the confirmation page). Apparently someone doesn't know how to spell favorite.

    Hey myspace, how about signing a captcha deal to stop the spammer bots?
  • by kemo_by_the_kilo (971543) on Tuesday August 08, 2006 @12:35AM (#15863855)
    to post a dupe (like thats not been done before)
    a copy and paste from one of my old posts
    #rant
    okay okay......
    for the longest time nerds were outcasted when the net first started.
    myspace is a way for the rest of the non-tech-savvy people to catch up.
    when geocities.com first started in the mid-90's, every tech/geek/nerd/etc had a webpage that looked not as high quality but just and loud and annoying as the my space profiles these "teens" create.
    the world has caught up, and now they are making webpages .... with limited knowledge. todays myspace.com pages is like yesterdays geocities pages.....
    myspace = animated hell
    geocites = over use of the blink tag and who the fark though it would be cool to have lime green text over a bgimage that looks like a bad shirt from the 70's.
    basically i am saying.. the rest of the world is adopting the internet. they arent as tech savvy so they use myspace because its easy... half of them just copy and paste code, dont tell me you havent done that ever. dont get me wrong i am not trying to say it is right to have a bad webpage/profile/blog/whatever, but i am saying it is a trend like neon hot pants in the 80's. its big bold and ugly, but give it time and people will realize that jerry curl(read: myspace profile) isnt cool anymore.

    also if you give them BS now some might stray forever away from the net.
  • by apflwr3 (974301) on Tuesday August 08, 2006 @12:44AM (#15863893)
    Why then, are movies using myspace? Talladega nights advertises its offical url as http://myspace.com/rickybobby [myspace.com] [myspace.com]. Why? Why not just have a regular website? Or is there something i'm missing?

    For one thing it's potentially a marketing goldmine.

    "Rickybobby" has 60,000 "friends." It could be 600,000 in a couple of months. Almost all of these "friends" are in the coveted teens-and-twenties demographic. The fact that they are willing to be friends with a movie means they're susceptible to advertising. They will be getting messages and emails and "friend invites" from upcoming movies and who-knows-what-else from Sony Pictures for a long time to come.

    Why do you think Myspace is worth so much to Fox? It's a database of millions of teenagers who proudly list their interests and hobbies.

  • by shawb (16347) on Tuesday August 08, 2006 @01:13AM (#15863975)
    And probably more importantly than just reaching people, the marketers can find what interests the people they reach have. Looking into it a bit can show that some unexpected demographic might be into the movie/band/whatever. Or they might find larger interest in certain geographic regions than expected... in theory this could allow companies to bring products (including movies and art) to people that actually want them. This is probably more important for something like a band planning out a tour schedule, but larger companies can use it to concentrate their marketing as well.
  • wow... (Score:5, Insightful)

    by marleyboy (174610) on Tuesday August 08, 2006 @01:42AM (#15864068) Homepage
    Look what Google just did. They cornered the advertising niche for the largest single techno-social group on the web. They are going to put ads for brand new cell phones in the myspace addicts hands, deliver performing equipment ads to bands, and they will probably turn around and let bands advertise their gigs for next to nothing.

    As we watch it, google is inventing the new economy in the new society. They will establish themselves in such a way that a severe impact on Google's functions will be visibly noticed, and by everyone. So they collaborate with MTV, the largest major youth/indepedant media business in the myspace nation. One metaphor would be that MTV is the natural gas that these kids cook things up with.

    This now becomes political, especially with Google where it is on the net-neutrality issues. Say the government forces Google to do something that adversely impacts these members of myspace. Voices begin to be heard, and these people will be voting soon.

    Here's a couple of questions. How many members of MySpace will be turning old enough to vote by the time Bush is to be replaced? Is that enough to sway a victory? And, what's going to happen when the myspace nation finds a political leader?

    The shit's boiling over and the fans are on high. I don't want to be in here but I'm wearing my yellow slicker.
  • by bananaguyc (993856) on Tuesday August 08, 2006 @02:11AM (#15864146)
    The value of marketing on MySpace is phenomenally huger and more measurable than a normal "website", just due to the fact that MySpace has the whole photo-oriented "friends" concept. Under this concept marketers get a MUCH better idea of who's interested in your movie or product or whatever due to the fact that the whole thing is "Opt-In". This is WAY different from just advertising a URL, putting banner-type-ads on other sites and/or doing e-mail/spam campaigns. These more traditional forms of Internet marketing run the risk of the fact that frequent Internet users quickly become desensitized. Not to mention the fact that "clicks" has always been a questionable meaure of success. Another advantage of MySpace is the whole "envy" factor. Where you are essentially letting your target market do some marketing for you. The MySpace mentality is like, "Johnny has added 'Big Summer Movie' to his friend's list, they must be cool, so I will go ahead and add them to my own list". Also, this feels more innocuous and harmless to a company's target audience than annoying banner ads just placed on a related (or not) website. And for those of you that believe this (old)media-hype about the MySpace-thing being just for "teeny-boppers" - think again. I am over-25 and I have caught up with a TON of people on there from high school, university and work. The whole thing among older MySpace users is about getting-in-touch and keeping-in-touch with people in an environment that gives you a really good amount of freedom, and where the whole culture promotes the use of photos (photo-sharing is always a huge draw for females, and of course the guys go where the ladies are). There's this whole "reunion" type buzz among us "older" (read: non-teeny-bopper) users. Many 20-30-something people post their wedding/family photos & whatever on there. ***(Classmates.com was onto something years prior to the current social-networking trend, but unfortunately for them, they killed off their demand by deciding to charge). Also, unlike e-mail, you are relatively well-protected from Spam on MySpace -- I believe this is A HUGE factor for all the post-college-age people who use MySpace. You don't have to deal with a lot of unwanted crap being obtrusively *pushed* at you. I know among my 20-30 something peer group MySpace has become a very practical way to get a hold of people, since it's a lot more convenient than keeping up with all kinds of e-mail addresses, varying cell phone numbers and varying IM contacts none of which promotes the usage of photos. MySpace also has features that let you know for sure if your personal message was actually read by someone who is on your friend's list - something that e-mail & cell/voicemail do not provide. Also, multi-media-text messaging is hugely popular overseas, but not in the U.S. because of the expense(read: greedy cell-phone carriers). Myspace helps fill that demand for multimedia messaging that exists. Also, the fact that computer hardware prices have plummeted recently, along with the fact that current technology has made the use of digital photography and computer/internet-use in general more idiot-proof has played a HUGE factor as well. All of these features, factors and good timing all played a role in making MySpace hugely popular.
  • Re:Excellent! (Score:4, Insightful)

    by Bronster (13157) <slashdot@brong.net> on Tuesday August 08, 2006 @02:25AM (#15864183) Homepage
    Slashdot falls into the "good enough not to be totally worthless, and nothing else is so significantly better that it's worth switching" bracket. Plus, everyone else[tm] is here.

    I think it's largely the "there's enough going on to keep me distracted for an entire workday" factor that makes slashdot so... um... slashdotty.

    Yeah, something like that.
  • by ashot (599110) <ashot@mol[ ]t.com ['sof' in gap]> on Tuesday August 08, 2006 @03:17AM (#15864318) Homepage
    I think you are missing the point. When you put it inside myspace, it subconsously feels like it is still *in* that familiar space. The concepts and the layout are easy to digest, and you don't feel like you ever left your own backyard, so, you're (you being a myspace user) more likely to be willing to go, and you're more likely to stay.

    Or maybe its just Rupert flexing his muscle.
  • Why all the hate? (Score:4, Insightful)

    by crotherm (160925) on Tuesday August 08, 2006 @05:17AM (#15864571) Journal

    As I read these replies where the majority are negative on MySpace, it reminds me when AOL first had access to usenet, but not as bad. Back then, everyone was worried about the influx of nubes. And rightfuly so. But with MySpace, they have their own place, they are not making the haters go there, they are doing what the internet promised. I think it is a good thing. Kids today are treating the internet like a tool and not some secret society. If you all don't like it, do what we have been saying for other forms of media you don't care for, turn the damn channel!

  • by Phreakiture (547094) on Tuesday August 08, 2006 @08:51AM (#15865111) Homepage

    Rupert Murdoch ($500M for myspace.com) gets to tug on his suspenders and say, "Guess I'm not so dumb after all."

    Heh. Nobody should ever accuse him (or his buddy W, for that matter) of being dumb. It gives too much benefit of the doubt.

    Getting serious for a second, though, it's good to see that MySpace is finally doing something about their search capability. You can put just about anything into their current search engine, and go through the results it returns with a fine-toothed comb and not find a single instance of any search term in the results. I think it just calls a random-number generator.

  • by Anonymous Coward on Tuesday August 08, 2006 @10:42AM (#15865938)
    I am 25, and use it all the time, and my usage is steadily increasing. Most of my friends use it too. Here is why:

    People are social animals. We are wired to talk to each other, we enjoy it. One thing that myspace gives is the feeling of informality that makes it ok to just say hi to someone you haven't talked to in years, "just because they are on myspace." I moved high schools in my junior year, and due to a lack of a car, I lost touch with eventually just about all of my old friends. Then one day, out of nowhere I got a friend request from one of my old buddies. It was a good feeling to reconnect, and thats one of the larger draws. Through him I found a bunch of other people that I used to hang out with also.

    The "network effect" of myspace is also what draws people in. Its kind of boring when you have 10 friends and nothing is really going on. But slowly and steadily you build your friendbase and those messages that only get sent every once in awhile start to occur on a daily or more than daily basis.

    This is analogous to real life. If you only have one friend, chances are the phone is not going to ring all that much. However, if you have 10 good friends, chances are a good deal better someone is going to call you up to make plans for the weekend. You make friends with the friends of your friends, suddenly you may have 40-50 people in your "extended network" that may just call to say hello or invite you out.

    There is also the anonymous "stalking" factor that seems to be a somewhat unique pastime to people in my age group. We are just nosy and want to see what others are up to. There are people I knew in college who I am not really all that interested in hanging out with or calling up, but I am curious to know what they are up to (and maybe see how successful I am compared to them, I am a competitive mofo). I often don't even list these people as friends, but I just go to their page, see where they are living, what they are doing, who they are dating, etc.

    Myspace reminds me of AIM back when it first came out. People loved the informalness of it all. Eventually AIM kind of matured to the point where it became a more serious medium of communication, and now its considered kind of odd to just IM someone out of the blue. Myspace does not yet have that stigma, its still pretty much a hey wanna be my friend? great! kind of place.

    Yes, there are many aspects that suck. I can't believe the garbage pages that many of my friends put up. It is slow and buggy as hell, and frequently doesn't even work. There are "friend whores" all over the place that just see their number of friends as some kind of score (remind you of the days on slashdot before the karma caps at all?) If I had my way, I would strictly enforce the types of pages people could put up, put options on to shut off all sounds and videos if you didnt want to be subjected to them, and make the ads far less obtrusive. The site would really be many times better if they provided some clean, professional looking templates to use. I would also halt all new feature development until the site is up and running without the massive amount of glitches it encounters today. I would also clean up the site's design, there is just so much coming at you on the main login pages and such that you cant concentrate on anything, it quite literally makes my head hurt.

    Anyway, thats my diatribe on why I use myspace. Saying you don't like myspace because of the idiot teens is like saying you won't go to the mall because of those damn kids! Yes, it has its problems, but you take the bad with the good.

"No, no, I don't mind being called the smartest man in the world. I just wish it wasn't this one." -- Adrian Veidt/Ozymandias, WATCHMEN

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