Apple Partners with Ford 187
conq writes "BusinessWeek reports on Apple's latest partnership with Ford. This new accessory will be available in all Ford, GM and Mazda 2007 models allowing users to control thei iPod through the car's stereo controls. From the article:
'Currently, most MP3 players connect to vehicles via tape-deck or FM radio adapters. The devices are relatively cheap, ranging from $20 to $90, but are often difficult to operate while driving and can distort sound quality. But the iPod jacks, situated in glove compartments, let drivers easily operate players with existing stereo controls and charge a device's battery without an additional adapter.'"
Interesting, but... (Score:4, Insightful)
Re:OK But... (Score:3, Insightful)
Bah (Score:5, Insightful)
Being the owner of other brands of players (superior sounding, at that), I find how everyone only supports Ipod very frustrating.
A USB port could have other potential uses, too. For instance, adding a hard drive unit that could interface with the audio controls, that would enable you to truly bring your music collection wherever you go. Or, quickly charging other devices via USB. The possibilities would be endless.
Glove compartment? (Score:5, Insightful)
Re:OK But... (Score:4, Insightful)
Re:Or... (Score:5, Insightful)
But...it's pretty obvious why auto manufacturers don't want you to use your audio hardware in their cars. They'd like you to spend lots of money on buying their crappy audio systems. In particular, they exploit a kind of 'bug' in human reasoning. If you're buying a $20,000 car many people will think little of wasting $1000, say, on a stereo worth $500 because the $500 seems insignificant compared to the total price of the car and the expense slides under many people's radars, even though under normal circumstances those people would balk at being ripped off so badly.
... when all cars have iPod dock connectors.... (Score:3, Insightful)
Re:Glove compartment? (Score:5, Insightful)
I agree, I'd like to have a slot I loaded my iPod into (I even started building one a few years ago), but it's not like putting it in the glove compartment is some crazy counter-intuitive place that nobody would ever want.
Why Ford? Why not "automakers"? (Score:3, Insightful)
Study by AAA: iPod = Road Hazard (Score:3, Insightful)
Judging from the numerous articles (in this particular discussion) praising the fun of using an iPod within an automobile, I suspect that "adjusting radio/cassette/CD/iPod" will soon rise to become the 2nd most common cause of distraction, leading to even more automobile crashes.
If using an iPod causes a fatal automobile accident, will some victim of such an accident eventually try to sue Apple?
Re:Glove compartment? (Score:3, Insightful)
Cost savings. You have any idea what it would add to the cost of the vehicle to design something to plug an iPod into? Instead of a 50$ addition for the additional wiring.. you are adding a few hundred dollars because now they to re-engineer the dashboard to fit the iPod.
It is cheaper to just run the wire to someplace no one really uses much anyway.
Also it is theft deterant; out of site, out of mind.. and the iPod is still in your car when you get back.
Re:Nice, but I want better... (Score:3, Insightful)
Fords problem (Score:3, Insightful)
But this has been Ford's, and American auto manufacturer's problem. They're behind the times.
I bought a Ford Escape 2005 (in 2004) a few years ago. Asked if their stereos could handle the iPod (I already had an iTtrip). The sales guy says "a what". Ended up talking to the sales manager, discussed it with him. He bluffed that he knew what I was talking about.
While this is great news, in that it can only help sales, they should eat the cost and build it into every single auto they manufacture. The iPods are that prevalent that the small cost (and write-off) to them is relatively insignificant, compared to the positive sales and attitude towards the American manufacturer.
And yes, I come from a long line of family who's worked for Ford. It's depressing to see them doing so poorly. But that's another topic in and of itself.