Defining Clicks and Click Fraud

abb_road writes "Google, Microsoft and Yahoo have banded together and created the Click Measurement Group, with the goal of creating a standard definition for a 'click'. The group will have some access to the three companies' click data, although the access won't be unlimited. The move comes in response to advertisers who claim that click fraud is costing them almost $1 billion dollars a year, and who have hit Google and Yahoo with lawsuits alleging negligence in fighting click fraud."

perhaps they should checkout

[Cyberglich]

www.clickmonkeys.com

great idea

[User 956]

Google, Microsoft and Yahoo have banded together and created the Click Measurement Group, with the goal of creating a standard definition for a 'click'.

Maybe afterwards they can put their noggins together and standardize what the definition for "is" is.

Re:perhaps they should checkout

[El Torico]

I really enjoyed this part,
"Click Monkeys!!(TM) is a Ukrainian company and the giant tanker ship click farm we have stationed just outside U.S. waters off the coast of San Francisco is registered at a Ukrainian berth so we're not subject to any U.S. laws!"

I can't wait to hear about the upcoming joint venture between Microsoft, Google, Yahoo, and the U.S. Navy.

So what is a click?

[niceone]

I have no idea. Umm how did I get here?

Irony

[JakusMinimus]

The move comes in response to advertisers who claim that click fraud is costing them almost $1 billion dollars a year, and who have hit Google and Yahoo with lawsuits alleging negligence in fighting click fraud.

That's rich, advertisers are trying to sue for negligence and fraud. What's next, wives accusing their husbands of having a vagina?!

Re:perhaps they should checkout

[whathappenedtomonday]

I really enjoyed this part

how about this one then (also from the site):

"Bill was putting a lot of pressure on us to dominate the web portal business, but we just didn't see how we could build our traffic quickly enough. We turned to Click Monkeys!! to deliver the uniques we needed to show up in the Media Metrix top 20. Thanks to them, I got my bonus, our site is on top of the charts, and Bill thinks I'm great!"
--Product Manager, MSN.com

Re:So what is a click?

[SoCalChris]

Through tubes.

Re:perhaps they should checkout

[EatHam]

"As long as you're a customer, no one will ever know you're using Click Monkeys!!(TM)"

...And as soon as you stop paying us, *everyone* will know you used Click Monkeys, and you'll either get fired, or have to refund a ton of cash to your advertisers. We recommend a perpetual contract.

Re:Yay!!!!

[rs79]

"...you're not a clique!" Ahh, the joys of being a geek"

That's "Gique".