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Jakob Nielsen on Design, RSS, Email, and Blogs 161

Carl Bialik from WSJ writes "Jakob Nielsen took some time to chat with the Wall Street Journal's Lee Gomes about RSS, email newsletters, web design and blogs. When asked whether blogs must maintain a 'conversation' with readers, Nielsen says, 'That will work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time. There are definitely some people who do that -- they are a small fraction. A much larger part of the population is not into that so much. The Internet is not that important to them. It's a support tool for them. Bloggers tend to be all one extreme edge. It's really dangerous to design for a technical elite. We have to design for a broad majority of users.'"
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Jakob Nielsen on Design, RSS, Email, and Blogs

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  • Re:What a joke! (Score:4, Informative)

    by nv5 ( 697631 ) on Wednesday June 21, 2006 @01:11PM (#15576869) Homepage Journal
    you may still not be impressed, but but he does explain his reasoning for the absence of graphics [useit.com].
  • Ahhhh (Score:3, Informative)

    by drpimp ( 900837 ) on Wednesday June 21, 2006 @01:16PM (#15576906) Journal
    "For Web-Design Expert, Ease of Use And Clarity Are Essential for Firms"

    I'm definately not an English major, but I believe it should either read

    For Web-Design Experts, Ease of Use And Clarity Are Essential for Firms

    OR

    For a Web-Design Expert, Ease of Use And Clarity Are Essential for Firms

    Almost sounds like a post from engrish.com
  • What I prefer to newsletters is user-requested content, where you can say "Send me an email when you write a new blog post/article/whatever about $SUBJECT". I'm not usually interested in everything a site has to offer, but if they're willing to pick out the things I would be interested in, I'm much more likely to want to see it

    I agree. I'm not a big fan of blogs, but there are occasionally ones that contain useful information and come across with some thought-provoking ideas. I like this idea of the customizeable email alert; I get these already from my bank and credit card company, and from CNN, why not a blog? When you think about it, it's similar to doing a search on a topic and following the links, except that instead of getting a lot of irrelevant crap, you get a more focused set of data. THe only caveat would be to make sure that if it's keyword based, there's some kind of threshhold that says, "alert me is $SUBJECT comes up, but only if it's talked about at length." Someone might mention a keyword once in a blog, but that shouldn't be good enough to trigger an alert -- it should only get sent out if there's enough about that subject to make it worth reading.

  • Re:Ahhhh (Score:4, Informative)

    by matantisi ( 803144 ) on Wednesday June 21, 2006 @01:37PM (#15577085)
    It's actually "headline-ese": "Web Expert" here, refers to Nielsen. Newspapers use this kind of locution all the time in headlines.
  • Re:What a joke! (Score:2, Informative)

    by Pink Tinkletini ( 978889 ) on Wednesday June 21, 2006 @01:43PM (#15577127) Homepage
    There's probably a free Safari plugin [pimpmysafari.com] to help out with that. SafariStand, maybe?

    You know, I have trouble understanding how people separate "design" and "usability." Aren't these concepts inherently linked? Take a bare list of links like Nielsen's page. It isn't usable, it isn't functional, because it's user-hostile, a huge turnoff to anyone who wants to read it. Even worse if you're just browsing through. Design and functionality aren't in opposition; nor, even more clearly, are design and usability.
  • by abh ( 22332 ) <ahockley@gmail.com> on Wednesday June 21, 2006 @03:22PM (#15577944) Homepage
    I think FeedDemon - http://www.feeddemon.com/ [feeddemon.com] - has a feature called "Watches" which will do what you desire. I use the program, but don't use that feature.
  • Re:RSS (Score:2, Informative)

    by Grrr ( 16449 ) <cgrrr@nOSpaM.grrr.net> on Wednesday June 21, 2006 @04:07PM (#15578258) Homepage Journal
    The web is, and was intended to be, graphical, and RSS by extension is the same way.


    Uh [w3.org]... no [w3.org].

    You must be new.
    Unfortunately your post will now continue to exist.

    <grrr />
  • by julesh ( 229690 ) on Thursday June 22, 2006 @04:27AM (#15581097)
    If you aren't making serious advertising money, the bandwidth fees from your amateur video hour would actually run into bankrupting-levels if a blogger got hit with several "instalanches" in one month on top of say, 10,000 regular viewers a month.

    If you're getting 10,000 regular viewers per month, you ought to be getting at least 50,000 page hits per month. You can get $2 per 1,000 impressions from advertising almost without lifting a finger. $100 per month ought to pay for some hefty bandwidth. I don't see the problem.

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