Linuxcare Reincarnated as Levanta

ches_grin writes "BusinessWeek is running a nice profile on Levanta, the former dot-com poster child once known as Linuxcare. From the article: 'It's not that Matt Mosman has an easy job. As Linux continues its march deeper into Corporate America's racks and racks of servers, his small Silicon Valley company, Levanta, is one of many trying to help companies install and manage all those servers--a big, complex problem that's not being solved very well right now. Still, Mosman has one thing going for him: He can't do much worse than his predecessors.'"

First step with the company..

[GonzoTech]

... hiring Martin Taylor for Levanta LIVE!

Lowest price for Levanta!

[gEvil (beta)]

Don't let Levanta's nondescript, prescription drug-sounding name fool you

Glad I'm not the only one who immediately thought I'd be getting spams saying: L3van7a at l0w lovv pr1ce5

Re:but what we all really want to know is...

[Anonymous Coward]

I heard they fired her and replaced her with someone who was actually good looking.

It's a good name

[Bullfish]

As the name is close enough to Levitra, with some clever marketing people will believe the company can keep your computer up.

Re:It's a good name

[gEvil (beta)]

Please contact your sysadmin if your computer stays up for longer than 48 hours.

Re:Lowest price for Levanta!

[dubmun]

Your comment has just caused us all to experience complete and total spam filter failure. Noooooooooooo!

Re:Jesus.

[Anonymous Coward]

I'm always scratching my head, why would they take a perfictly reasonable and understandable company name and "synergize" it in to something stupid.

New-age marketing is all about obfuscation and suggestion. A name should not confer facts - it just stimulate feelings that are reinforced by underlying suggestions in ads.

"I took a couple of Levanta ('cause I asked my doctor if I needed it), this morning. Then I called my broker at Levanta. After that, I read a letter from my HMO, Levanta and a bill form my cell provider Levanta. The I got into my shiny 2006 Levanta 480ZX and drove to the new housing development in Levanta, to the home of my hip new multi-racial girlfriend Levanta who lives on Levanta Avenue. There we downloaded and listened to 'trax' from the latest one-hit wonders, Levanta."

---

For years this re-naming of companies and products (to remove any suggestion of what they are), the last syllable of which is usually the feel-good "a", has been making me puke.

If you experience...

[d_p]

...an erection lasting longer than four hours, stop taking Levanta.