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Apple and Nike Team up for iPod Shoe Interface 300

Posted by ScuttleMonkey
from the thousands-of-pasty-white-geeks-cry-out-in-terror dept.
lyonsden writes "Apple and Nike are teaming up to provide runners a system to integrate their shoes and their iPod. A $30 antenna will connect an iPod nano with special shoes to provide pedometer functions."
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Apple and Nike Team up for iPod Shoe Interface

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  • by Anonymous Coward on Tuesday May 23, 2006 @05:12PM (#15389721)
    Got 250 dollars burning a hole in your pocket? [nytimes.com]
    These Adidas have a computer onboard that changes the shoes rigidity and bounce depending on how hard the terrain is and how fast your moving. AND if you jump they make that Steve Austin 'WHOOOSH' jumping sound and allow you to leap tall buildings in a single bound!

    Hurray for science!
  • by pedalman (958492) on Tuesday May 23, 2006 @05:23PM (#15389799)
    Sounds like a neat idea, but I'm waiting for the iPhone + Nike = Shoe Phone.
    Sorry, but you are years too late. From the following reference: http://en.wikipedia.org/wiki/Maxwell_Smart [wikipedia.org]

    "Perhaps the most recognisable 'gag' from the show was Maxwell Smart's shoe phone, which has become somewhat of a comic icon: Smart would communicate with CONTROL using a rotary-dialled telephone concealed in his shoe, similar to a modern cell phone. While such a device was decades ahead of its time in real life, the need to take off his shoe to use it and the loud bell among other design flaws lead to various humorously awkward situations."

  • Re:Price too low (Score:3, Informative)

    by kevinvh (652481) on Tuesday May 23, 2006 @05:26PM (#15389821)
    Read the fine print on bottom of the "rock n' run page".. it says:

        The sensor's battery is not replaceable. Battery life will vary
        considerably based on use and other factors.

    So the $64M question is, how long does the sensor's battery last?
    This could explain the low price.. $29 may be cheap, but if you're
    buying a new sensor every year, suddenly it's getting expensive.
  • by Udo Schmitz (738216) on Tuesday May 23, 2006 @05:53PM (#15390012) Journal
    Says the BBC [bbc.co.uk]: "Although 60% of factories monitored achieved an A or B rating in terms of compliance with agreed standards, a quarter of factories were found to present more serious problems.
    These ranged from a lack of basic terms of employment and excessive hours of work to unauthorised sub-contracting, confirmed physical or sexual abuse and the existence of conditions which could lead to death or serious injury."

    Cool. That means as of 13 April, 2005 only in 40% of the factories used by Nike workers face a lack of basic terms of employment and excessive hours of work, unauthorised sub-contracting, confirmed physical or sexual abuse and the existence of conditions which could lead to death or serious injury. I'm off to by a pair of Nikes.
    Seriously, this is the first major goof since Steve Jobs came back to Apple.

  • Re:Why? (Score:2, Informative)

    by dontEATnachos (611276) on Tuesday May 23, 2006 @06:03PM (#15390069)
    ok, there is actually some cool stuff involved here.

    1) It's not just a pedometer ... if it's anything like the other Nike running gear, it actually uses an accelerometer and some other crazy stuff to figure out how far you're running. Instead of just saying that a single step = X number of feet it tries to figure out how far you really moved your foot.

    2) As others have mentioned, it actually reads the status to you so you don't have to look at your iPod as you run.

    3) Perhaps my favorite: Power Song activation. You can assign the middle button of the iPod to your power song. That way when you need that extra kick from a high energy song it's easy access. Once it's done playing, it goes back to your regular music.

    The only thing that would make this better would be if Nike wasn't so anti-GPS.
  • Re:Price too low (Score:1, Informative)

    by Anonymous Coward on Tuesday May 23, 2006 @06:07PM (#15390089)
    The guy gets voice feedback during his run in the ad ("your average pace is seven fifteen"):
    http://www.nike.com/nikeplus/ [nike.com]

    "Hit the ground running with workout-based voice feedback"
    http://www.apple.com/ipod/nike/gear.html [apple.com]

    "Voice feedback"
    http://www.apple.com/ipod/nike/run.html [apple.com]
  • Re:Price too low (Score:1, Informative)

    by Anonymous Coward on Tuesday May 23, 2006 @06:10PM (#15390107)
    The sensor is not integrated into the shoes. And there is not a seperate antenna. Just take a look at one of the pictures that are floating around. The Nike shoes have a hole that the sensor drops into. You could probably put the sensor into a non-Nike shoe, but you'ld have to do some exacto knife work to the shoe first.
  • by kara70 (737417) on Wednesday May 24, 2006 @11:55AM (#15394791)
    http://www.businessweek.com/technology/content/may 2006/tc20060523_569911.htm?site=cbs&campaign_id=cb s/ [businessweek.com] >

    I'm not a runner, so I really don't know. One hour a day, let's say several times a week, that'd be several years.

    Of course, your mileage may vary! Thank you! Tip your waitstaff and try the veal!

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