The State of Online Advertising 195
conq writes "BusinessWeek has an article looking at how internet advertising has changed and is changing. From the article: 'The race is on to find new ways to track customer behavior. Advertisers and agencies are progressing far beyond the standard arithmetic of counting clicks and page views. They're tracking the to-and-froing of the mouse on Web pages, and they're finding new ways to group shoppers by age, Zip Code, and reading habits. CEO David S. Rosenblatt of DoubleClick Inc., which serves up some 200 billion ads a month for customers, says that every campaign now allows for 50 different types of metrics'"
Metrics (Score:5, Informative)
Personally I just don't use any browsers without blockers anymore. Safari has PithHelmet, Firefox has AdBlock, and Konqueror has
a part of my hosts file: (Score:0, Informative)
127.0.0.1 ad.doubleclick.net #[MVPS.Criteria]
127.0.0.1 ad2.doubleclick.net #[Panda.Spyware:Cookie/Doubleclick]
127.0.0.1 ad.3ad.doubleclick.net
127.0.0.1 ad.3au.doubleclick.net
127.0.0.1 ad.ar.doubleclick.net
127.0.0.1 ad.au.doubleclick.net
127.0.0.1 ad.be.doubleclick.net
127.0.0.1 ad.br.doubleclick.net #[SunBelt.DoubleClick]
127.0.0.1 ad.ca.doubleclick.net
127.0.0.1 ad.ch.doubleclick.net
127.0.0.1 ad.cl.doubleclick.net
127.0.0.1 ad.cn.doubleclick.net
127.0.0.1 ad.de.doubleclick.net #[Tenebril.Tracking Cookie]
127.0.0.1 ad.dk.doubleclick.net
127.0.0.1 ad.es.doubleclick.net
127.0.0.1 ad.fi.doubleclick.net
127.0.0.1 ad.fr.doubleclick.net
127.0.0.1 ad.hu.doubleclick.net
127.0.0.1 ad.jp.doubleclick.net
127.0.0.1 ad.kr.doubleclick.net
127.0.0.1 ad.it.doubleclick.net
127.0.0.1 ad.nl.doubleclick.net
127.0.0.1 ad.no.doubleclick.net
127.0.0.1 ad.nz.doubleclick.net
127.0.0.1 ad.pl.doubleclick.net
127.0.0.1 ad.pt.doubleclick.net
127.0.0.1 ad.ru.doubleclick.net
127.0.0.1 ad.se.doubleclick.net
127.0.0.1 ad.sg.doubleclick.net
127.0.0.1 ad.terra.doubleclick.net
127.0.0.1 ad.tw.doubleclick.net
127.0.0.1 ad.uk.doubleclick.net
127.0.0.1 ad.us.doubleclick.net
127.0.0.1 ad.za.doubleclick.net
127.0.0.1 ad.n2434.doubleclick.net
127.0.0.1 creatives.doubleclick.net
127.0.0.1 dfp.doubleclick.net
127.0.0.1 ir.doubleclick.net
127.0.0.1 iv.doubleclick.net
127.0.0.1 ln.doubleclick.net
127.0.0.1 m.doubleclick.net
127.0.0.1 m2.doubleclick.net
127.0.0.1 m3.doubleclick.net
127.0.0.1 mi.doubleclick.net
127.0.0.1 m.us.doubleclick.net
127.0.0.1 n3285ad.doubleclick.net
127.0.0.1 n3349ad.doubleclick.net
127.0.0.1 n479ad.doubleclick.net
127.0.0.1 n609ad.doubleclick.net
127.0.0.1 optout.doubleclick.net
127.0.0.1 optimize.3optimization.doubleclick.net
127.0.0.1 rd.intl.doubleclick.net
127.0.0.1 se1.doubleclick.net
127.0.0.1 doubleclick.ne.jp
127.0.0.1 www3.doubleclick.net
127.0.0.1 www.doubleclick.net
127.0.0.1 doubleclick.com
127.0.0.1 www2.doubleclick.com
127.0.0.1 www3.doubleclick.com
127.0.0.1 www.doubleclick.com
ref: http://www.mvps.org/winhelp2002/hosts.htm [mvps.org]
you're welcome
Re:No doubleclick.net with DNS blackholing / Adblo (Score:2, Informative)
Online advertising? (Score:3, Informative)
Re:a part of my hosts file: (Score:5, Informative)
Mike Skallas' HOSTS (Score:4, Informative)
Re:Metrics (Score:5, Informative)
What you need is Firefox with the NoScript [mozilla.org] extension. Its default is to disallow all javascript, and you can selectively whitelist sites allowed to execute Javascript, without allowing the advertisers on that site to run their scripts. All the annoying pop-ups and pop-under ads are now gone.
Re:Cookies (Score:4, Informative)
I run with "prompt always" too. I differ from you in that for the most part I reject all cookies by default, unless it's a forum or some place I'm interested in creating or maintaining a longer-term relationship. Occasionally I'll be too quick to say no, and Cookie Button makes it darned easy to go back and reenable them. Firefox's cookie manager is horrible to navigate -- it's virtually unusable after you've built up a list of a thousand different sites that you've rejected or accepted at some time in the past.
Re:Metrics (Score:3, Informative)
I have taken to AdBlocking virtually every site that delivers third party scripts. I started out blocking just the annoying ad scripts, but I'm now blocking falkag, google-analytics, interclick, scripps, sageanalyst, adsonar, statcounter, sitemeter, feedburner, tribalfusion, linksynergy, atwola, imr-worldwide -- virtually any third party site script I encouter, and specifically sites that are trying to track eyeballs.
Sure, I have to go look at AdBlock to see if there's a script to kill, but it usually works out that sites that have an in-your-face advertisement also have a set of scripts. So in the bin they all go, with the bonus that blocking the tracking scripts from the ugly sites blocks them from the good sites, too.
Re:No doubleclick.net with DNS blackholing / Adblo (Score:3, Informative)
With the advent of these powerful and extensive adblockers (supports regular expressions!), and the ease of installation and usage, it makes me wonder how online advertisers could survive...