When A Blogger Meets Public Relations 193
fermion writes "The New York Times is running a story on the evolving relationship between PR departments and bloggers, specifically between the Wal*Mart PR people and sympathetic bloggers. The interesting thing in this story is not so much the astroturfing, which is old news, but the transformation of blogging from a personal statement to a corporate bullhorn. The bloggers mentioned in the story, who presumably are able to articulate their own opinions, received Wal*Mart email and began to simply copy the PR text into the blogs. What is the use of a blog if bloggers are just going to copy sentences and sentiments from the puppetmaster's email?"
"What is the use of a blog. . .?" (Score:2, Insightful)
KFG
What is the use? (Score:5, Insightful)
What is the use of a newspaper that just reports government press releases almost verbatim?
What is the use of a television channel if it copies its programming from somewhere else?
What is the use of a boy band just like every other boy band?
The mainstream media and blogs are beginning to watch over each other reciprocally. This is a good thing. It means that if either lies or fucks up, the other pounces down its throat.
Three (tentative) cheers for a free press?
Just don't believe everything you read! (Score:4, Insightful)
Only those who are already skeptical will do that... the rest of us are simply too lazy.
Wait a damn minute... (Score:5, Insightful)
I'm sympathetic to wounded puppies, starving people, oppressed subcultures, the sick, the dying, abused children, and so on.. but multinational corporations are just not something I can rouse the neccessary emotional response to sympathise with.
Been there, Done that (Score:4, Insightful)
Why shouldn't bloggers do this as well?
Re:Nothing new (Score:3, Insightful)
The only time that I copy/paste stuff into the posts on my site is when I'm directly quoting a source or posting a copy of an e-mail from staff members or inviduals that opted to e-mail me directly instead of posting a comment.
Take for example the comments from the Copper Bleu Training Manager [lazylightning.org] regarding my disappointment in their Guinness Pours or the comments from a comic in training at Acme Comedy Company [lazylightning.org].
The rest of the time my thoughts and writings are my own worthlessness. I personally don't know any other local bloggers that copy much content. I guess I only read the worthwhile ones?
Pot, kettle, etc. (Score:5, Insightful)
Always low prices...thanks to your tax dollars (Score:4, Insightful)
Illegal? Maybe. Unethical?
Now that you know how they dodge their health costs, you can enjoy an article about the richest Americans. Five of the Richest Americans [forbes.com] are Wal-Mart's owners and relatives of owners.
Maybe we should ask the Waltons how they feel about exploiting US Taxpayers?
Blogs that just repeat Wal-Mart PR, are not blogs, they are PR for Wal-Mart. This is done order to help continue their ways of exploiting their workers and the system.
Re:Nothing new (Score:3, Insightful)
In the old days ...like six months ago ... there was a percerption that blogs were expressions of the blogger's personal observations. WalMartBlog has revealed what you may have always suspected: it can be hard to tell whoring from true love.
They are called shills. This isn't new. (Score:2, Insightful)
I've read more than a few things and knew I was reading a corporate blow hole, and not a genuine opinon.
the collage effect (Score:3, Insightful)
It's like a collage. The material within a collage comes from elsewhere and is "simply" pasted in, yet the overall effect is something greater than the mechanically reproduced parts. The problem here seems to be that Walmart are choosing the texts more than the bloggers, and with the bloggers slapping in great slabs of Walmart PR copy, there isn't a whole lot to differentiate these blogs from Walmart propaganda.
Unfortunately, there isn't any magic formula that can give us a 100% definitive answer about whether a blog is just propaganda or an interesting collation of texts gleaned from elsewhere. You have to look at them, read them, and decide for yourself.
Re:Pot, kettle, etc. (Score:3, Insightful)
Re:"What is the use of a blog. . .?" (Score:3, Insightful)
Or rather... (Score:2, Insightful)
Re:Wait a damn minute... (Score:4, Insightful)
I hate Walmart, or, rather, I hate Walmart management. They're terrible community citizens -- in fact, if Walmart was a person, it'd have been in and out of jail for most of its life due to a habitual tendancy for vandalizm and assault.
Also, I agree with you -- corporations are *not* living entities. I sympathize with my television more than I sympathize with any corporation.
That said, I think that most people who feel sympathy with the company are really feeling sympathy with:
The main problem with the humanist sympathizers is that they're entirely ignorant about, or they choose to ignore, how shitty Walmart treats the people who work for it. It is similar to justifying sweat-shops by saying that the people are better off being raped than they are starving. The fact that often gets ignored is that these aren't non-profit organizations. There are plenty of fat (figuratively) fucks at the top who are getting rich while they figure out new ways of screwing their employees out of benefits.
Despite the rant, I do think that there are people who are simply ignorant, and do believe that Walmart is a good thing for the jobs it brings into communities.
--- SER
Re:Wait a damn minute... (Score:3, Insightful)
I'll agree with you in general, though there have been a couple of recent incidences recently where Wal-Mart has wanted to open a store in a severely depressed area that already has super high unemployment and most businesses wouldn't consider going into (because of high crime rates - we got your vicious cycle right here).
Sure the Wal-Mart jobs would be shitty McJobs but personally I'd rather have a shitty McJob than be on welfare.
In any case the times it's happened around here the unions (which pretty much control most city governments in this area) got legislation passed that pretty effectively blocked Wal-Mart from moving in, I guess they think it's better to have unemployment than have non-union jobs.
So blogs are unreliable (Score:3, Insightful)
The whole point of unregulated speech is that people are free to abuse it. Some will be trolls, some will be corporate shills, some will be flat-out wackos, and almost all of them will be biased as hell. For all the crap some Slashdotters like to talk about bloggers being 'journalists', there's no set of standards or ethics that bloggers are required -- or even expected -- to obey.
When people decide to turn off their critical thinking skills and just accept whatever they read on some blog they've never seen before, they're stupid. End of story. Making a big deal out of the fact that bloggers don't self-organize into an ethical and reliable news system is equally stupid. Both these principles fall on the 'obvious' scale somewhere near, "hey look: air."
Comments from the blogger (Score:3, Insightful)