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How Battlestar Galactica Killed TV 749

Don Melanson writes "Following up on the MPAA going after torrent sites, you may be interested in Mindjack's latest feature - Piracy is Good? How Battlestar Galactica Killed Broadcast TV by Mark Pesce. It includes a post-script written in reponse to the recent Torrent site shutdowns." From the article: "While you might assume the SciFi Channel saw a significant drop-off in viewership as a result of this piracy, it appears to have had the reverse effect: the series is so good that the few tens of thousands of people who watched downloaded versions told their friends to tune in on January 14th, and see for themselves. From its premiere, Battlestar Galactica has been the most popular program ever to air on the SciFi Channel, and its audiences have only grown throughout the first series. Piracy made it possible for 'word-of-mouth' to spread about Battlestar Galactica."
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How Battlestar Galactica Killed TV

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  • Great Show (Score:5, Interesting)

    by nra1871 ( 836627 ) on Sunday May 15, 2005 @02:32PM (#12536938)
    I watched every episode off of bittorrent. Friday nights at 10 is quite possibly the worst time ever for me to try and see a show. I downloaded the shows and watched them when convenient. I pay for cable and get sci-fi so I don't see how anyone could reasonably consider it stealing.
  • Exactly (Score:1, Interesting)

    by Anonymous Coward on Sunday May 15, 2005 @02:32PM (#12536940)
    This is the largest of the Pro-P2P claims. I download Album A. I like Band A so much I buy their album(s). I tell Person B that I like Band A and Album A. They download/buy Album A.

    Sure this is all non-mainstream stuff. But Albums get bought nonetheless. The only thing that suffers in Mainstream music. But that market could only go down anyways. It was already fully inflated.
  • by johnny_sas ( 785125 ) on Sunday May 15, 2005 @02:33PM (#12536949)
    This is the same thing Metallica did in its early days to get known, and it worked.

    Of course, now that they're rich, they call doing this 'being a criminal' and that it destoys the chance of new talent (or by extension, shows) being recognized and being able to survive, when the opposite is clearly true.

  • I remember a few weeks ago, the premiere episode of Family Guy leaked and everybody I work with was talking about it. I downloaded it at work (not using bittorrent, it was actually posted for download on a website), and the whole office stood around watching it. Needless to say, The Family Guy owes a lot of its popularity to how accessible it's been on the internet.
  • This is totally true (Score:5, Interesting)

    by Anonymous Coward on Sunday May 15, 2005 @02:35PM (#12536971)
    I work at the leading worldwide online retail store in the world (Amazon.com) and checking the stats for keyword Battlestar galactica in customer search shows a increase of about 750 % monthtly since the torrent incident was reported in the press.
  • Really? (Score:2, Interesting)

    by xfmr_expert ( 853170 ) on Sunday May 15, 2005 @02:41PM (#12537018)
    Oh come on...that is the weakest justification I ever heard. If someone is watching a pirated copy, why wouldn't they tell their friend to download the same copy, or pass it on themselves. This is plain illegal. It's theft of service, unless you are actually paying for cable and the Sci-Fi channel. No amount of bullshit justification will change that. Now, if the torrent versions include commercials, and the station airing it derives income solely from advertisements, it wouldn't matter how you watched it, as long as you didn't skip the commercials (in theory anyway, I know anyone with DVRs or whatnot does this anyway, myself included). Of course, I don't believe illegal downloaded is necessarily killing TV, and probably never will. Most people don't know what the hell a "torrent" is.
  • by Gribflex ( 177733 ) on Sunday May 15, 2005 @02:44PM (#12537032) Homepage
    I often read stories about this kind of thing; where a {piece of software, band, CD, Movie, TV Show, etc} gains popularity and a 'legitamate' user base as a result of piracy.

    The most commonly used example of this is Photoshop (followed closely by windows). Through a very high piracy rate, and a very low litagation rate, photoshop gained so much market share that it is now the dominant application in its field (bitmap editing).

    Adobe didn't condone the piracy of their software, but they also didn't actively pursue minor cases. That is, if some high school kid pirated photoshop, and used to create images for personal use, no biggie. If a company pirated photoshop, and used it for commercial purposes (and got caught), send in the lawyers.

    So many people used the software illegally at home that when it came time to make a purchase in the work place, the choice was obvious. People already knew how to use photoshop, and kept hearing the name of the application over, and over again.

    By allowing piracy (or in this case, downloading of tv shows) to happen amongst a demographic that 'doesn't matter' (home users that cannot afford the software anyways, or a small number of people that would have downloaded BSG regardless) but have influence over a demographic that does (companies that can afford photoshop, or friends and family that have never heard of BSG), companies can gaing huge market share. It's a grey area, but it has proven positive effects.
  • by bit trollent ( 824666 ) on Sunday May 15, 2005 @02:57PM (#12537132) Homepage
    I downloaded an episode of "Joey" off bit torrent on the off chance that it might actually be funny. I really should have known better but as I have more bandwith than common sense I decided to take a chance and get it anyway. I couldn't even believe the oddassity the writers had to even make the laughtrack laugh. Anyways, 35 seconds I will never get back.

    Meanwhile "The Office" which is the best comedy that has been on NBC in many years was only picked up for 6 episodes. "Joey" gets a full season no questions asked while "The Office" gets six midseason episodes. Amazing. I told all my friends about "the office" and included a link to the torrent in my IMs. I know almost all of my friends watched it on tv when it aired after that. On the other hand I was so ashamed that I had even tried to watch "Joey" that I didn't even tell my friends I had downloaded it.

    If bit torrent rusults in "Joey" being cancelled and "The Office" being picked up for another season then that in itself shows that it has legitimate applications.
  • by Carthag ( 643047 ) on Sunday May 15, 2005 @02:59PM (#12537144) Homepage
    Not so sure about pt. 3. As bandwidth gets cheaper and more available, one could easily conceive of the systems for distributing torrents getting more user friendly.

    Some of the sites out there are getting quite a way. They've the shows listed with next air date and readily clickable links to the torrents for the newest episodes. In fact, that's how I watch Lost at the moment, since the Danish syndicated version is several episodes behind (and in pan & scan format).
  • Re:Great Show (Score:5, Interesting)

    by nra1871 ( 836627 ) on Sunday May 15, 2005 @03:15PM (#12537239)
    I really don't see how it is different. For years (coworkers for exampe) com in and say 'hey did you see the simpsons last night?' 'no I had to go out with the inlaws/friend/brother/dog' 'well i taped it, I'll bring it in tomorrow'. This is nothing new, just a different medium.
  • Wow (Score:3, Interesting)

    by As Seen On TV ( 857673 ) <asseen@gmail.com> on Sunday May 15, 2005 @03:33PM (#12537352)
    I'm really amazed by how many people have said here that they think downloading stuff off the Internet is okay, that it's just like setting the VCR, that it's not stealing. That really blows my mind.

    I don't see much point in making a moral argument. I get the impression that talking about karma here would get me laughed out of the room.

    How about a pragmatic argument, then? You want to be able to download high-quality TV shows and movies over the Internet, right? You want somebody to set up a store, like the iTunes Music Store, where you can legally get high-quality TV shows and movies. Well, guess what? Every time somebody says "Bit Torrent is just like a VCR" or "it's not stealing" or "I'm not doing anything wrong when I download," you make it just that much harder for Apple or anybody else to open such a store.

    Every time you say something like that, you push the date of our opening back by a month.

    If you won't buy a moral argument, will you at least buy that one?
  • by Kjella ( 173770 ) on Sunday May 15, 2005 @03:49PM (#12537429) Homepage
    ...is that it is mindnumbingly irrational.

    "I go to a convenience store and use my Star Trek Replication Device to copy a can of Diet Coke, without taking away the existing Diet Coke. I like it so much that the next day, I replicate a case. I tell my friend that I like Diet Coke, and he replicates his own case. Now none of us buy Diet Coke, and they go bankrupt. Noone will bother inventing new soft drinks anymore, since there's no profit to be made."

    The whole "this is profitable" argument relies that a chain of events leading up to more sales (or other money-generating events like ad impressions). But if copying the first can is ok, why shouldn't the second, third or 100th be? Why should any of those you market it to bother to buy it instead of pirate it? You end up with a market with all marketeers and no customers.

    Kjella
  • Pay-for-TV on DVD (Score:3, Interesting)

    by jfengel ( 409917 ) on Sunday May 15, 2005 @03:50PM (#12537434) Homepage Journal
    Unlike with software, they don't make ad-free paid copies of the TV show available. At least not immediately. It comes out on DVD, commercial-free, months later.

    That works for me; it's like I'm years behind on my TV watching but gradually catching up.

    (At least I hope it remains commercial-free. Sooner or later somebody will get the idea to put a non-skippable ad in the middle of the show. I stop buying all DVDs in perpetuity from the company that tries that. I'm serious: I really don't care that much about Sidney Bristow's latest antics.)

    But many people would rather be able to discuss the current episode of 24 around the water-cooler the next day. It would be interesting if they made it available on a pay-for-download, heavily DRMed version. That would cut the rate advertisers would be willing to pay, of course, but in theory the fees balance that out.

    But the economics don't work. Eventually somebody would notice that they could be making more money from their airtime (which they sort of pay for, though not really; either way it's a scarce resource). Then they'd make some shows "over-the-air only", which would have higher ad fees. Those would be the more popular shows.

    How I'd want it to work, of course, is that gradually we get ala carte downloadable TV only. My cable fees stop subsidizing the channels I don't watch. The airtime gets put to better use than CSI: Waukeegan; say, cheaper cell calls and wifi broadband.

    Oh, well. I'm just gonna go read a book.
  • Re:What if... (Score:1, Interesting)

    by Anonymous Coward on Sunday May 15, 2005 @03:56PM (#12537472)
    Almost completely OT, but

    Reminds me of the one episode of the Dave Chappelle show where he's going on about how the legal system treats blacks. Then they get to Michael Jackson and Dave says he innocent, so the judge asks "Then would you let your children stay with him?" and Dave responds "Hell no."
  • Re:Great Show (Score:3, Interesting)

    by rpozz ( 249652 ) on Sunday May 15, 2005 @04:02PM (#12537499)
    There is a major difference between going for a piss during an advert break, and actively removing every single advert. I assume that's what he was getting at.
  • Re:Anime Fansubs (Score:5, Interesting)

    by ShinmaWa ( 449201 ) on Sunday May 15, 2005 @04:04PM (#12537510)
    You are fallaciously supposing a cause-effect relationship where there likely isn't one. People only fansub anime that they like. People only buy anime that they like. Therefore, the fansub vs market size don't share a cause-effect relationship, but actually have the same cause (people like the anime because its good). If its no good, not only would no one buy it, but no one would bother to fansub it either.

    Compare the fansubs with the massive marketing machine that anime enjoys today (visit any Suncoast to see what I mean), and it is easy to see that relatively low-quality fansubs with practically no distribution to speak of have almost no effect on sales of anime.

    Its the same thing with Battlestar Galactica. People watched the show because the show was good, not because of BitTorrents. The vast, vast, vast majority of the people who tuned into the show did so not because of some guy who watched it on a BitTorrent and told his buddies, but because of a highly hyped miniseries, multiple magazine articles, a featurette in TV Guide, commericials out the ying-yang, billboards, print ads, and yes, even word of mouth of those who watched the show legally (which are probably 2-3 orders of magnitude higher than those who downloaded it via BitTorrent).

    This whole article seems to employ a lot of wishful thinking and some very sketchy, highly faulty, and impossible to prove logic to rationalize morally questionable behavior.
  • by Chops ( 168851 ) on Sunday May 15, 2005 @04:50PM (#12537756)
    You are aware, are you not, that there is more than one person who posts to slashdot? It's easily possible for some people to say A, and some people to say B, and for A and B to contradict, without anyone being hypcritical.

    Personally, I think that there are some people who do think A and B in this case. I think they do, though, because they see the GPL as a reasonable set of restrictions to put on a piece of software, and they generally sympathize with the goals of the people who create it. In contrast, they see the restrictions that the broadcasting companies want (broadcast flag, skipping commercials made difficult, nobody can distribute content without dealing with us) as unreasonable.

    There are surely some parallels, but wouldn't you agree that using someone else's freely-provided work to make money without agreeing to share your work on that product is quite a bit different from getting a show which is already widely distributed from an unauthorized source? They're both copyright infringement, but that's about all they have in common AFAICS.
  • I don't want to come off sounding like your typical anti-corporate zealot, but there's a big big BIG difference between a 12 year old girl violating copyright law and a multimillion dollar company violating copyright law.

    Consumers are NOT an organized whole. They are not out to destroy anything. As long as the TV/Music industry chooses to evolve, they will never be put out of business. OTOH, if a company like Microsoft could violate the GPL, they could virtually destroy Linux for all but the most dedicated enthusiast (use their war chest to build a ton of awesome improvements, convert all of the commercial users and a significant portion of the home users, then slowly break compatibility.)

    Your analogy fails because commercial enterprise is not the same as personal use. Downloading a TV show might not be "right", but it's not in the same league as major GPL violation. One is for profit; the other is not. Corporations do not (or rather should not) have the same rights that individuals do, and you just can't compare the calculated tactics of a software giant with a bunch of preteen p2p users who just wanna catch last night's Inuyasha.
  • Re:Wow (Score:2, Interesting)

    by birge ( 866103 ) on Sunday May 15, 2005 @05:07PM (#12537871) Homepage
    Sorry, ASOT. You tried to appeal to something other than self-serving arguments of convenience on /.? That will teach you for suggesting people be honest. Geeks aren't exactly known for our high standards of morality. Doing the right thing is simple, and therefore not very fun. It's more satisfying to use market economics and the past transgressions of the target to explain why dishonesty is actually ok.

    I myself was going to point out that the same logic would suggest it's ok to carjack Bill Gates if you could show that the extra press would be good for him, but I was smart enough to just let this issue lie.
  • Re:Great Show (Score:4, Interesting)

    by badasscat ( 563442 ) <basscadet75@@@yahoo...com> on Sunday May 15, 2005 @05:27PM (#12537993)
    Besides the fact that someone has to take time to make a copy, what's the "qualitative" difference you're speaking of?

    He was just hoping the fact that he used a lot of big words would convince you that he was smarter than everyone else. Clearly, he isn't.

    There is no "qualitative difference" between recording a show yourself when it's on and asking someone else to do it for you. "Qualitative" in this context would mean that there is a distinction between the act of recording for yourself and for somebody else. This strikes me as a very printing press-era sort of mindset - when media is media, it's freely available over the air, and it's possible for that media to exist in an infinite number of places at once, then how is there a qualitative difference between watching media I have recorded and watching media someone else has recorded? Either way, I'm watching the exact same media, and I am costing the broadcasters the exact same amount of money: zero.

    The dirty little secret of the TV industry is that they don't have a moral leg to stand on here. They may have a legal one - which is why they keep throwing words around like "theft" and "piracy" - but how do you steal something that's freely available over the airwaves, or that my household pays to receive (and indeed, did actually receive) but that I choose to instead download from somebody else later?

    The fact is there's absolutely no difference to anyone when or how I watch TV programs, morally, ethically or by any other standard. The problem for the TV networks is a) they lose the ability to track my viewing habits when I download vs. watching on cable, and b) they lose the ability to serve me ads - but then I skip through the ads on my TiVo anyway, and there's certainly no law that says I have to watch them. (Not yet, anyway.)

    Bottom line is it screws up their business model and they don't like it. Too bad for them; they choose to put this stuff out either for free over the air, or over cable that I already pay them for anyway. If they were smart, they'd host downloads for all their TV shows themselves and put everything on free (i.e. basic) cable VOD, which would solve most of their problems. In the absence of that, though, I'm going to keep right on downloading shows from the usual sources and I'm not going to feel bad about it. (Not with a $98 per month cable bill, that's for sure.)
  • Re:Great Show (Score:5, Interesting)

    by Scrameustache ( 459504 ) on Sunday May 15, 2005 @05:53PM (#12538159) Homepage Journal
    There is a major difference between going for a piss during an advert break, and actively removing every single advert.

    You still have a full bladder in the later scenario.

    Other than that... Fuck 'em, I don't want to see their ads for tampons: I'll never buy tampons in my LIFE, if I ever do, it will be a brand specified by the woman making me run errands, not a brand selected based on advertising.

    I use the mute button or channel-surf when ads come on, I'm not watching ads on TV, I don't see ads on the net, I don't read the ads in the magazines, I don't listen to them on the radio, I don't owe anything to the advertisers.

    They try to brainwash me into giving them money, I resist by ignoring them, changing channel, muting, adlocking, turning the page, or skipping to thwe end of the commercial break. It isn't wrong of me to do this, like it isn't wrong of them to spend money to get me to know their product exists.
  • Re:Unbiased much? (Score:3, Interesting)

    by SteelV ( 839704 ) on Sunday May 15, 2005 @05:54PM (#12538164)
    You guys are so immature it's sickening. Sorry that someone dares to make a comment that you see has threatening your favorite TV show... It's not like I said it sucks, I just said that that was bad news reporting to say it's the best show ever. I'm getting so sick of this web site. Every 3 news items are really interesting, and have great posts/comments, but it's not worth it to have to deal with fanbois left and right... I wish there was a site like slashdot for IMPORTANT news for nerds.
  • by Anonymous Coward on Sunday May 15, 2005 @05:57PM (#12538185)
    Just imagine any company's response to the introduction of Star Trek Replication Technology into our society. How many lawsuits and how much political political purchasing do you think would occur to keep something that useful to the world from ever coming into being.
  • Re:Great Show (Score:4, Interesting)

    by krunk4ever ( 856261 ) on Sunday May 15, 2005 @07:11PM (#12538750) Homepage
    I know you're allowed to make backups of games, movies, audio cds that you own. Is it illegal to have someone who owns the exact same thing help you make a backup because you don't own the technological means to back something up?

    meaning let's say i recently purchased the firefly tv series on dvd. i'm paranoid that somehow these dvds may get scratched and damaged so i want a backup of it before anything happens. i don't have a dvd burner, but i know a friend does. can i bring over my dvds and ask him to help me create a backup? now taking this a step further, let's assume my friend already has his own set of the firefly tv series on dvd. is it illegal then to ask him to duplicate his copy so i won't have to bring mine over. the end result is the same, but the mean is slightly different in which my friend is using his dvd set to backup instead of mine.

    to translate this over to the tv scenario. i purchase cable tv and so this my friend. i'm legally allowed to record stuff from tv onto tape or harddrive, but i personally don't own a vcr or tivo or dvr. However, my friend owns a vcr and i asked if he could help me record something (note that both of us has access to the source and both of us are legally allowed to record the source). is that really illegal then because he's not using my source to make a recording for me? as stated before, the end results are the same, it's just the means are slightly different.
  • by Anonymous Coward on Sunday May 15, 2005 @07:44PM (#12538924)
    To steal something you have to intend to deprive the owner of it.

    No, you do not. Not legally, not morally, not ethically. The crime of theft is very, very simple: It's taking something that someone else owns without permission. "Depriving" somebody of something doesn't come into it. We all learned that in kindergarten. "But he wasn't using it!" is not an acceptable defense when one gets caught taking something from a classmate. "But I didn't deprive him of it!" isn't an acceptable excuse when one gets caught taking illegal copies of TV shows over the Internet.

    "Copyright infringement" is theft. It's a very specific piece of legal jargon for a specific type of theft. Just like embezzlement is a specific type of theft (theft of money from an employer) and shoplifting is a specific type of theft (theft of goods from a place of business) and burglary is a specific type of theft (theft from a residence), copyright infringement is a specific type of theft (theft of a copy of something).
  • by front ( 159719 ) on Sunday May 15, 2005 @10:00PM (#12539531)
    Good post. Not only the "Photoshop Effect" is at work here. Kais Power Tools, a series of plugins for Photoshop, had the same idea. We bought a copy for our business in England in the 1990s after a summer intern kept badgering us to purchase a copy. How did she know so much about KPT?

    She had a pirated copy, had learnt to use it (pretty well) on her home Macintosh, and convinced us to go out and buy a copy.

    KPT (by Kai Krause and MetaCreations) actually had a "readme" text imbedded in the installer that kind of, somewhat, "allowed" for this. I don't have the file with me now but I remember the point made in the text.

    "If you get a copy of KPT which you have not paid for but you go ahead and use it on your home machine to make hobby files... fine. However... if you use our plugins to make up commercial art which you are charging a client for then PAY us for our tools. You are making money off of our work so pay us!"

    Worked for her... and us... and MetaCreations/Kai too.

    Best to learn to work with reality instead of trying to make up your own.

    "The street finds it's own use for things." - Willima Gibson

    cheers

    front
  • by aled ( 228417 ) on Sunday May 15, 2005 @10:59PM (#12539782)
    I don't get it, I watched a few episodes and is the worst thing I saw in years. Only thing I liked was the animations of spaces ships. IMHO he script is stupid, the characters are just non entities, even the retro touches are bad and don't get me started on the camera zooms... the whole cylon situation is as pathetic as a cliche hollywood writer that doesn't know a thing about SF can do (I don't know if this is the case but it looks like this to me).
    Even the original Galactica was 10 times better than this fiasco.
    I'm sorry if someone takes ofense but I'm really disapointed. Perhaps is only me, may be I'm a cylon...
  • by Anonymous Coward on Sunday May 15, 2005 @11:27PM (#12539912)
    I couldn't always be at home on Wednesday nights to watch every episode of LOST. So with bit torrent out there I downloaded the episodes that I missed and continued making the effort to catch the broadcast version when it came out on TV.

    After the MPAA started going after the bittorrent TV show downloaders I stopped downloading the shows that I missed. Since I missed some shows, I didn't want to watch the next episode since I missed the prior show. It's like ripping a chapter or two out of a novel. It's just not going to be as good, you have no idea of what you missed or if it is important.

    Since it's been so long since I've seen LOST I have stopped caring & haven't missed it a bit. I do more things with my time. So thanks MPAA, by stopping me from watching TV you have improved my social life! I would say that I have a girlfriend now but nobody here would believe me.
  • by StarKruzr ( 74642 ) on Sunday May 15, 2005 @11:59PM (#12540027) Journal
    Have you ever seen Katee Sackhoff outside the role of Starbuck?

    She is super super cute and has a terrific body. Don't knock her 'til you do your research :)
  • by StormKrow ( 688323 ) on Monday May 16, 2005 @07:45AM (#12541627)
    The problem is desire.

    Fans desire to see the show as soon as humanly possible. Where the production company screwed up, they released it in the UK first. Myself personally, I saw the entire first season thanks to torrents before it ever aired in the US.

    No offense to the people overseas, but Battlestar Galactica is an AMERICAN creation. (not to be politcal here...but it's blasphemy to release "our" shows over there for you guys first, imho).

    Anyway, back to the point. The problem isn't piracy. People are going to share television shows and movies regardless. If not thru IRC, thru Gnutella, if not thru Gnutella, thru Kazaa, if not thru Kazaa, thru BitTorrents, if not thru BitTorrents, they'll find another way. The MPAA is a victim of its own success. By pissing off and alienating every single person out there, it does nothing but fuel people's resolve.

    Sure there are going to be people who are going to try to get something for nothing. That's true in any society. There are those of us who not only download things to be the "first" to see them, but we still pay our $8.50 at the box office to see it in the theatre. SW Ep2, I saw 2 weeks before release, did that stop me from going to see it in the theatre? No. In fact I saw it twice. (not because it was good, just because I was taking others to see it.)

    What the MPAA doesn't understand, is that some "art" is art...some art is utter crap. If people like what they see, they WILL spend the cash to get the "real thing". Unless they're a broke college kid, and what does it matter if they see it for free on the internet, or see it for free on television 3 years later. The "but we have commercials for network showings"...does cut it, because nobody pays attention to those anyway. Darth Vader choking a red M&M doesn't make me want to buy more M&M's, (in fact it makes me want to choke a muppet.)

    Truth be told, it makes not one iota's difference whether people watch things for free, or pay their money, the corporations still dump their profits into promotions, people still buy their products, most without the influence of advertisement. If things are of quality, that's where people spend their money. If a show is good, and someone downloads it, watches it sans commercials, it's not going to affect their spending habits.

    This is turning into a rant, so I'll just leave it at that. (on a final note, F' the MPAA)

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