
Brazil Tests Letting Citizens Earn Money From Data in Their Digital Footprint (restofworld.org) 7
The government says it's partnering with California-based data valuation/monetization firm DrumWave to create "data savings account" to "transform data into economic assets, with potential for monetization and participation in the benefits generated by investing in technologies such as AI LLMs." But all based on "conscious and authorized use of personal information." RestOfWorld reports: Today, "people get nothing from the data they share," Brittany Kaiser, co-founder of the Own Your Data Foundation and board adviser for DrumWave, told Rest of World. "Brazil has decided its citizens should have ownership rights over their data...." After a user accepts a company's offer on their data, payment is cashed in the data wallet, and can be immediately moved to a bank account. The project will be "a correction in the historical imbalance of the digital economy," said Kaiser. Through data monetization, the personal data that companies aggregate, classify, and filter to inform many aspects of their operations will become an asset for those providing the data...
Brazil's project stands out because it brings the private sector and the government together, "so it has a better chance of catching on," said Kaiser. In 2023, Brazil's Congress drafted a bill that classifies data as personal property. The country's current data protection law classifies data as a personal, inalienable right. The new legislation gives people full rights over their personal data — especially data created "through use and access of online platforms, apps, marketplaces, sites and devices of any kind connected to the web." The bill seeks to ensure companies offer their clients benefits and financial rewards, including payment as "compensation for the collecting, processing or sharing of data." It has garnered bipartisan support, and is currently being evaluated in Congress...
If approved, the bill will allow companies to collect data more quickly and precisely, while giving users more clarity over how their data will be used, according to Antonielle Freitas, data protection officer at Viseu Advogados, a law firm that specializes in digital and consumer laws. As data collection becomes centralized through regulated data brokers, the government can benefit by paying the public to gather anonymized, large-scale data, Freitas told Rest of World. These databases are the basis for more personalized public services, especially in sectors such as health care, urban transportation, public security, and education, she said.
This first pilot program involves "a small group of Brazilians who will use data wallets for payroll loans," according to the article — although Pedro Bastos, a researcher at Data Privacy Brazil, sees downsides. "Once you treat data as an economic asset, you are subverting the logic behind the protection of personal data," he told RestOfWorld. The data ecosystem "will no longer be defined by who can create more trust and integrity in their relationships, but instead, it will be defined by who's the richest."
Thanks to Slashdot reader applique for sharing the news.