this is a stupid take that completely misses the point. no matter how "good" (by whatever your perception of "good" is), people won't visit the website because their main driver of traffic (Google) is simply hiding them.
hiding is a strong word here ...
the most valuable space of the results page.
this is actually the point nobody is speaking about. is scrolling down for something you are actively looking for really so fucking hard? we've had roughly 30 years to teach the population some basic information era literacy and all we've done is competing for that tiny "valuable space" in their tiny screens and minds, for who is most efficient at keeping people dumb and recourseless, for who comes up with the cheapest tricks to get immediate attention. well, here are some surprising old news: google has always had the upper hand in this race because they created, provide and run the entire freaking thing, and now they're doubling down with ai both because they have the tech and fucking own the space. who would have thought, right?
probably the only instances where i have focused on the first results ever have been in quick lookups for a dictionary definition, where there is little competition. it is obvious that in any other case the first results will be from someone trying to sell me a bridge and who has outbidded some other bridge seller or is exploiting the ranking system, so are not necessarily the most interesting, and scrolling down will more often than not pay off. nowadays i tend to ignore those ai summaries altogether for the simple fact that they never cite sources, information without a reasonable idea about the source is pretty worthless to me, possibly even suspect, no matter how convenient it appears to be. so, yeah, i can see why ai summary slop is a concerning development: because we have colectively gone out of our way to keep people dumb in the golden era of information. the irony.
if we had fomented this simple and basic insight to the general public, 99% (made up number) of those "recipe sites" would have never had such a job in the first place (the vast majority of them are just copycats or crawlers themselves, anyway), the web would be a much nicer place and none of this would be a problem.
Microsoft got fined for antitrust for bundling a web browser. google gets away with stealing content to train LLMs and used their golden results page space to promote their web browser with no consequences
that's a valid argument (apart from the "stealing" bit), although google does get a lot of flak for this. now, how about instead of using it just to periodically extract money from the big evil corp so everything stays the same we actually address the issue? why don't we educate people on how to use this tool instead of preying on their ignorance? why do we even allow monopolies in the information space? why, in the era of information, aren't search engines for public information a public service instead of rabid marketplaces for the highest bidders or the sleaziest exploiters to fight for?