The "larger message" here is "an Ipad is an easy diversion that works in all circumstances", and the lie is "and you giving up on parenting and letting your kids grow up educated by an ipad and not real parents ain't a problem", so buy one.
Also, it is funny to see someone, whose experience with children amounts to "have watched over nieces for a few days at a time" give advice about parenting to other people.
I'm a father of two (2yo & 5yo) and pretty much agree with everything in the post by SuperKendall. There's nothing wrong with electronic devices, but as you (Ton) point out, the job of a commercial is to sell things, not provide proper parenting.
As it is, the kids both use electronic devices from time to time. Sometimes their usage is limited. Sometimes parents get busy and find the tablet discarded while the kids went off to find other things to play with. Sometimes they veg in front of the TV, and other times the TV is just background noise to legos or hot wheels, etc. Sometimes, they ask us to turn it off, or wander away from the TV. I only have a sample size of 2, but I don't see my kids acting like they require an electronic companion, it's just another item in the house. Take it for what you will.
Considering their generation will grow up with ubiquitous electronic devices (whether we like it or not), I don't see the point in unnecessary restrictions (plane rides, downtime). If someone is so off base on their "parenting" that electronic devices have taken over, then the devices are simply a symptom of the problem, and not the root cause.