New York state set some rules for Bitcoin Exchanges that are being used by all the major bitcoin companies. Bitcoin exchanges, which allow people to store bitcoin on their servers, and/or can convert to USD, need all the same information on users that a bank does. They also have reporting to do. A few of the big ones have their own insurance.
Of course a user doesn't need to use an exchange. A user can easily use one of the many wallets that don't have a central company keeping everything for you. You can use bitcoin without any other company involved, no way for a high profile hacking, etc.
A few sloppy companies messed up