Recall he put in the names of friends with false details. Those are not FACTS, they are FICTION and therefore under copyright, which Google is now violating on a massive scale.
Well, unfortunately this didn't work for Fred Worth with a fake trivia question/answer that was copied by Trivial Pursuit:
One of the questions in Trivial Pursuit was "What was Columbo's first name?" with the answer "Philip". That information had been fabricated to catch anyone who might try to violate his copyright. The inventors of Trivial Pursuit acknowledged that Worth's books were among their sources, but argued that this was not improper and that facts are not protected by copyright. The district court judge agreed, ruling in favor of the Trivial Pursuit inventors.