whencanistop writes: ""Using new products from companies like BlueCava and Ringleader Digital, advertisers will be able to link and track individual consumers on their mobile phones, desktop PCs, tablet devices, games consoles, TVs — even their cars — and serve them ads based on activity across those devices. They will do so using a process often referred to as device fingerprinting, an emerging device identification technique which could eventually replace the cornerstone of online measurement and data collection, the cookie." according to Clickz. As I've been posting on my blog recently, this just goes to show that Government needs to regulate data use, not data collection."
whencanistop writes: A couple of weeks ago there was some talk about the EU cookie law which has now been passed into law. Whilst the original story broke on the Out-law blog from a law perspective there has been a follow up from a couple of industry insiders. Aurelie Pols of the Web Analytics Association has blogged on how this will affect websites who want to monitor what people are looking at on their sites, whilst eConsultancy has blogged on how this will affect the affiliate industry. All of this is probably ignoring the general public who, if this is actually implemented, will have to proceed through ridiculous screens of text every time they access a website telling them that they are going to put cookies on their computers. I know most of you guys hate them, but it is vital for websites to work out how people are accessing the sites so they can work out how to improve the experience for the user.