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Government

Submission + - Would you be willing to be tracked with a "digital (clickz.com)

whencanistop writes: ""Using new products from companies like BlueCava and Ringleader Digital, advertisers will be able to link and track individual consumers on their mobile phones, desktop PCs, tablet devices, games consoles, TVs — even their cars — and serve them ads based on activity across those devices. They will do so using a process often referred to as device fingerprinting, an emerging device identification technique which could eventually replace the cornerstone of online measurement and data collection, the cookie." according to Clickz. As I've been posting on my blog recently, this just goes to show that Government needs to regulate data use, not data collection."

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