Well actually I see it in another way: probably in a few years Intel will have an absolute monopoly in the X86 arena. If they would be the only manufacturer of the CPU and chipset they would stand to make a shitload of money without caring for their brand as people wouldn't really have any choice.
"The urge to destroy is also a creative urge." -- Bakunin [ed. note - I would say: The urge to destroy may sometimes be a creative urge.]