Well? Where are you, Apple proxies who are Slashdot "community members"? No comment? This guy sure sounds like he knows what he's talking about. I think I may give up iPhone permanently based on this. I'm not kidding. Bet I'm not alone. If you want to keep your hipster base, Apple, the stuff you say is good has to be good in _some_ way. This looks like a shit idea done for shit reasons in service of some shitty DRM master plan that's certain to drive away all quality loving snobs, and the big fat icing on the cake is you're lying about why. If you don't keep the customers who love quality, your whole fashion-based marketing scheme will fall apart. You're not going to make it fashionable to give up your headphones. You're just not. You tried making the white plastic earbuds fashionable...sort of flew for a few years of dancing shadow silhouette commercials, but the kids I see now are not wearing them. That failed. You tried buying a headphone company; its image started to tarnish immediately after you bought it. Now you're going to try to make me part with my Grados. You have ZERO chance of this. Either you own the analog headphone in the device, or you will be out of the music game. The conversations people are about to overhear between nerds at work, at school....those conversations are NOT going to get you new customers.