Quite. I read this:
Microsoft says that continued usage of Windows 7 increases maintenance and operating costs for businesses.
and my immediate thought -- as someone who runs a few small IT businesses and is typing this on a Windows 7 PC -- was... well, it would be impolite to write my actual immediate thought at the time, so let's paraphrase it as "No, it doesn't".
With Windows 10, we offer our customers the highest level of security and functionality at the cutting edge.
The thing about cutting edges is that if you're not careful, you get hurt. And I have little interest in helping Microsoft's security at the expense of my own businesses.
Oh, and just for completeness while we're debunking every single statement in TFS, we bought a final round of PC gear just in time to still get Windows 7 preinstalled, and so far the total number of devices or software products we wanted to use that haven't been compatible with it has been 0, and the number of malware infections we've had to deal with has also been 0. Literally the only thing we've had to do with drivers that was even slightly awkward was slipstreaming USB3 drivers in when installing because PCs tend to have all USB3 ports these days, in contrast to the numerous reports of driver compatibility problems with Windows 10. We're far more concerned about the potential security, reliability and confidentiality risks fundamentally built into Windows 10 than we are about any threats Windows 10 is supposedly better equipped to defend against than Windows 7.
Ironically, the single most annoying and time-consuming thing in setting up those new PCs was applying the latest Windows security patches, because Microsoft have made such a dog's dinner of Windows Update in recent times that you basically have to use one of the alternative channels instead of the built-in one. And they want us to move to a new OS that relies on their update infrastructure and gives even less control over when it runs or what it does? Don't make me laugh.