I agree, but I also have to point out that depending on what priorities you have while voting, there aren't always any good options. Let's say you identify as a "worker" (unskilled) and you don't get too involved in the social politics and your biggest concern is that everything costs more and you don't feel like you'll ever afford a house. That's your biggest priority - a good paying job and cost of living. Historically, that's a pretty common priority issue. It's pretty easy to sell you on the idea that two reasons for this problem are that all the good paying jobs were shipped overseas during the globalization push (which is true) and that whatever basic labor jobs are left, that immigration tends to push down wages for those jobs (which is true to a first approximation, anyway). Traditionally this person would vote Democrat, the party that's supposed to stick up for the little guy, like him. But it's pretty easy to convince this guy that the ("neo-Liberal") Democrats are pro-immigration, and of course the Republicans have traditionally been pro-immigration. And on globalization, both parties are pro-free-trade. Mostly this just pisses him off and he sits home on voting day, not feeling like either one represents his interest. Now when the Republicans surprise-elect a guy who starts talking about tariffs and building a wall, and at the same time the Democrats are spending a lot of time talking about things that aren't his priority, I don't think it's surprising when that guy goes and votes Republican. You and I see Trump for the danger he is to the systems of the country, but that guy isn't even aware of what those systems are or how they work, and if he is aware, he thinks those systems are rigged against him. We're all coming at this with our own lived experience, and from that guy's point of view, Trump looks like the only candidate representing his priority interests after literally decades of feeling those interests were ignored. It's not enough that Trump is bad for ideological reasons. The Democrats need to offer this group something tangible that they really want. They want to own a house, and be able to afford to have BBQs and see ballgames and save up for a boat they can take down to the lake. And they know their grandparents lived that dream.