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Idle

Over Half a Century, Bill Gates Has Been Playing Pickleball (gatesnotes.com) 43

"I started playing pickleball more than 50 years ago," Bill Gates says in a new video — not long after the game was invented...

Now the 66-year-old Microsoft co-founder writes in a blog post that "I've been a little stunned — and delighted — by the sudden popularity of one of my favorite pastimes..." Largely confined to the Pacific Northwest for decades, it has now emerged as America's fastest-growing sport.... It's best described as a mash up of tennis, badminton, and ping-pong. And if you haven't heard of it, I expect you soon will....

Boredom was what got this sport started in 1965. Three dads living on Bainbridge Island, near Seattle, came home one summer evening to find their children complaining that there was nothing for them to do. So, they found a net, a Wiffle ball, some ping-pong paddles, and created a game on an old badminton court that the entire family could play together.... Over the next year, the three friends worked together to develop a set of rules, formalize the court layout, and introduce a larger plywood paddle that was good for striking the ball. And they decided to call it pickleball... Meanwhile, word slowly spread in Seattle of this odd new pastime.

My dad was friends with the game's inventors, Joel Pritchard, a state legislator and later Washington's lieutenant governor, Barney McCallum, and Bill Bell. He learned about their creation and by the late 1960s, he got inspired to build a pickleball court at our house. I've been playing ever since. At the time, the pickleball community was very small. I doubt there were more than a thousand people in the Seattle area who had ever seen the sport when my family picked it up. And I don't think anyone expected it would ever become a national phenomenon.

Today, there are more than 4.8 million players nationwide, a growth of nearly 40 percent over the last two years. And I expect it will only get bigger....

The best thing about pickleball, however, is that it's just super fun. I look forward to playing a pickleball game with friends and family at least once a week and more often during the summer.

Businesses

Billboards Love Streaming Wars Because That's Where Ads End Up (bloomberg.com) 14

Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it's traditional media that often benefits. From a report: Apple, Disney and other big tech and media giants are increasingly turning to outlets like TV, billboards and newspapers to promote their new online products. Spending on broadcast and cable ads by streaming services jumped 19% to $209 million over the past 10 weeks, according to data from researcher ISpot.TV. The biggest spender was Apple, which launched its Apple TV+ service on Nov. 1. It accounted for almost one-quarter of the spending, followed closely behind by Amazon.com , with $37 million in TV ad purchases.

"Television is the easiest place to find people who like TV," said Brian Wieser, global president of business intelligence for GroupM, the ad buying unit of WPP. Disney, which introduced its new Disney+ streaming service on Tuesday, relied heavily on its own networks for marketing. Ads ran on ESPN's Monday Night Football, while ABC aired the first episode of the service's new "High School Musical" series the Friday before the launch. The company also promoted the service on its radio network and in the hotel rooms at its theme parks.

Bug

A Code Glitch May Have Caused Errors In More Than 100 Published Studies (vice.com) 20

Scientists have uncovered a glitch in a piece of code that could have yielded incorrect results in over 100 published studies that cited the original paper. From a report: The glitch caused results of a common chemistry computation to vary depending on the operating system used, causing discrepancies among Mac, Windows, and Linux systems. The researchers published the revelation and a debugged version of the script, which amounts to roughly 1,000 lines of code, last week in the journal Organic Letters. "This simple glitch in the original script calls into question the conclusions of a significant number of papers on a wide range of topics in a way that cannot be easily resolved from published information because the operating system is rarely mentioned," the new paper reads. "Authors who used these scripts should certainly double-check their results and any relevant conclusions using the modified scripts in the [supplementary information]." Yuheng Luo, a graduate student at the University of Hawai'i at Manoa, discovered the glitch this summer when he was verifying the results of research conducted by chemistry professor Philip Williams on cyanobacteria. The aim of the project was to "try to find compounds that are effective against cancer," Williams said.

Comment Creating work for himself? (Score 1) 87

While in San Francisco, I saw a man get a knife out of his backpack and slash the tire of an Lyft bicycle. He was barely even trying to hide his actions.

As for motive, I can only speculate that he has signed up to "repair" the bicycles, and was creating work for himself. Or maybe he just has a grudge against Lyft?

Perhaps the scooter man was trying to create demand for scooter repairmen?

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