Right... the masses... Lets perform a psychology "experiment" here. Ask any non-geek what version number of any piece of software they are running. Hell, ask them for the name of that software. Most cannot answer either. Generally, "the masses" only know a couple things "this is my internet", "this is how I type stuff", "this is how I email", etc.
So, so very true. I don't know why people don't realize this more often when discussing or even designing software. Even to a lot of Firefox users, Firefox is just 'internet' or 'FoxFire' and firefox is still a relatively nerd/geek-based program.
Technology is dominated by those who manage what they do not understand.