If you want me to care about "content creators", you're going to have to call them something other than "content creators". I find that appellation irritating in the extreme. It says absolutely nothing about what they've done to deserve my money.
I mean, I work very hard on adding value to Slashdot with my shitty comments, so I am also a "content creator". So pay me my money, motherfucker. GIVE ME MY GODDAMN MONEY.