Isn't that kind of redundant?
Why is every technology breakthrough I read about "five to ten years away from commercial viability."?
It seems to fit, even in Goodenough's career.. Invented lithium-ion battery early 80's, implemented by Sony first in 1991. (I think I got that right, pulled it from memory without checking)
Consultants are mystical people who ask a company for a number and then give it back to them.