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Comment Unkilled by the unaware. (Score 1) 344

At 75% market share, I'd say the iPod remains pretty unkilled.

Grandpa Joe's old tin lunchbox is tougher, more spacious, and will last longer than some prissy little Booq computer bag, but that's not going to change what most of us carry to work on the train.

Market research, kids. The car-elite took a collective dump on the Volkswagen Beetle for decades but it still outsold and outlasted dozens of other makes & models.

Time to put the spec sheets down and ask why people buy short-lived flowers, overpriced lattes, clunky American trucks, and boring Ikea chairs. Why they stuff themselves into uncomfortable jeans, line up for overpriced movies, and sign up for service in the armed forces. Why most of us don't care who Darth Bane is, or who's directing the new X-Men movie, or what color they're painting the Transformers. Until the iPod killers get the market, the market's probably going to keep on getting iPods.

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