Comment 3 Words: Life of Fred (Score 3, Informative) 231
As the homeschooling parent of a 5 year old we have learned this first hand. We stumbled upon a set of books called Life of Fred that are "story books" that incorporate math. They were written by a math professor tired getting students that didn't know math and thought it was "hard". He incorporates basic algebra using x from almost the very beginning. They cover many topics that most think of as "advanced math" in simple, natural ways. As the story unfolds Fred has to use math in a variety of situations. It shows that math is practical and teaches it in an accessible way.
Even better, the stories are silly and ridiculous and fun for all ages.