This website is described in its wikipedia entry as "a website for the sale of various dietary supplements, promotion of alternative medicine, controversial nutrition and health claims, and various conspiracy theories, such as "chemtrails", chemophobic claims (including the purported dangers of fluoride in drinking water, anti-perspirants, laundry detergent, monosodium glutamate, aspartame), and purported health problems caused by allegedly "toxic" ingredients in vaccines, including the now-discredited link to autism." source
While this website does not fit exactly the profile of "fake news" that have been in everyone's radar as of late, it seems to be have received direct attention from Google, with no public explanation for the fact. True to form, the editor of the site makes important claims about the establishment trying to silence him:
The removal of Natural News from Google’s index means that millions of people may now be unnecessarily harmed by toxic medicines, herbicides and brain-damaging mercury in vaccines because they are being denied the “other side of the story” that’s censored by the corporate-controlled media. By censoring Natural News, Google is, in effect, siding with the criminal pharmaceutical industry that has been charged with multiple felony crimes and caught bribing doctors, fraudulently altering scientific studies, conducting medical experiments on children and price fixing their drugs to maximize profits. In effect, censorship of Natural News is part of the establishment’s war on humanity which includes depopulation measures (Bill Gates), covert infertility vaccines, corporate-run media disinfo campaigns and a full-on assault against scientific truth and free speech conducted in the public interest.