This may be a good time to switch to Linux.
You people keep saying this, but it's never true. There is still no legitimate reason for average end users to install Linux on anything. Linux is an unmanageable piece of shit for anyone who's not a computer person. Always has been, and it's the reason why 2017 also won't be the year of the Linux desktop.
You'd have to make Linux just as insecure and phishing-friendly as Windows in order to convince anyone to use it. Double-click an exe, and disregard any warnings, to install an app? May be insecure, but it's why people use Windows.
I fully agree with you that Linux can be used as a desktop, if a computer capable person pre-configures and prepares everything, and the needs of the user are so few that there's no need for exe files, but that doesn't make it a viable alternative to Windows in any argument, except in a managed environment.