The problem for Toyota is that the lifetime cost of ownership of a Tesla M3 is, for most people (depends on driving distance, cost of gasoline, cost of electricity, etc. but this is generally true) *lower* than something like a Camry. So you can buy a pretty basic sedan from Toyota, or - as you point out - a pretty luxurious car from Tesla, and over time, the luxury car is actually cheaper! That spells trouble for Toyota, and is one reason why some car makers (e.g., Ford) don't really make small cars or sedans any longer - they can't compete with either ultra-low-cost vehicles from Korea or low-TCO-though-high-up-front-cost vehicles from Tesla.
https://insideevs.com/news/586195/tesla-model3-rwd-tco-toyota-camry-2021/
(yes, it's a biased web site, but their metrics look reasonable)
Toyota totally missed the boat on EVs. Well meaning but ignorant leadership.
Now they are desperate to catch up. They won't have a competitive or compelling EVs for years, so they are reduced to pushing lots of fluff about future technology (no demos, no production, no realistic timeline, no product) in the hope that customers wait for them to get their act together rather than just buying a competitor's product and never looking back.
They look more like "walking dead" than "leading OEM"
My prediction, which I support with exactly the same amount of evidence that Toyota uses to prove they can make a good EV: Toyota's market share in NA and EU will collapse in the next 5 years.
The more data I punch in this card, the lighter it becomes, and the lower the mailing cost. -- S. Kelly-Bootle, "The Devil's DP Dictionary"