``All the big sites already shit on convention by making the page scroll endlessly, moving content around when a user scrolls to create stupid effects, etc.''>
This ``infinitely long page'' idea was the way to format web pages will forever be at the top of my worst-web-site-ideas list. I really just love to death moving my mouse one pixel down only to have the page re-format taking me several screen's worth of material down. If the designer's goal was to limit the amount of time I want to spend on their web site, then, Mission Accomplished.