enabling the user to do things they otherwise wouldn't know how to do or be able to do. Since Jobs left, they've steadily slid into the old game from the '90s and '00s that the tech majors (HP, Compaq, and so on) used to play—"innovation" becomes another word for "throw gadgety gimmicks at the wall and see what sticks," but without well-thought-out reasons why users might want the device, or an understanding of the ways in which UX friction impacts the device's usability.
Compared to the rest of the marketplace and competing products at the time, the original iPhone, the original iPod, the original Intel Power Macs, the original LaserWriter, the original Macbook Pro models, the original iPad, etc. were all towering improvements that enabled users far more than competing products did.
Now, the trend is the opposite.
On the consumer end, iOS phones and tablets feel arbitrarily constrained next to Android
Current Mac OS machines are generally limited in serious software and upgradeability again relative to Windows machines
On the pro end, Apple's application ecosystem is weak once again compared to pro-level Windows applications
It used to be that you paid a premium for Apple products but got much more or at the very least something highly differentiated for your money (esp. in the cases of early iPods vs. other MP3 players, iPhone 1 vs. other smartphones, iPad vs. other contemporary tablets, etc.).
Now you pay a premium either for less or for something that is largely undifferentiated (and often negatively so in the minor differences that do exist).
It hasn't always been the case that you're simply paying double for brushed metal and a glowing Apple logo, but it certainly feels that way now. People still want to pay for quality (hey, the aluminum case and better QA are nice), but now they have to consider the tradeoff—I can pay a lot more and get a nice metal Apple device, or I can pay a lot less and get a phone that's more configurable and flexible.
That's my own feeling, anyway. I'd love to have the nice finish of an iOS device, but even if there was price parity I couldn't give up the flexibility of Android. I don't want to be tied down to Apple's visuals, Apple's icon positioning, Apple's version of KHTML, Apple's take on the (non-)filesystem and so on. I love Mac OS as well, or at least I have done since OS X, but the new Macbook Pros are limiting and I'm seriously considering getting a Windows laptop for my next purchase, just so that I can access hard drive, memory, and so on.
Apple has begun to fetishize itself, rather than fetishize overall UX.