"the internet is an existing static cost utility"
True - I agree with that. But that static cost was not included in their math....however was part of the $99, that price includes sending the content down the wire to your TV allowing you to watch it. Since you can't watch Netflix it costs you $10 and delivers no value. Zero hours watched is... $10 / 0 value = what? But I digress.
My whole point is that the author wrote a bogus article. Netflix in isolation? baahh. It's like computing TCO for a light bulb and not including electricity. The bulb is just a conversation piece.
How do these articles get on