PR? The code is on github, and imho a very nice accessible explanation of their algorithm is in the linked article. They developed some neat software to save money by essentially modernizing JPEG to compress beyond the 8x8 blocks it was designed to use and, having done that, are now letting other people use it too. What is with your crabby, paranoid attitude? Instead of being an asshole, you could just, you know, build the code yourself and experiment with it, rather than sneering at a gift horse. This is exactly the use case for open source software.
Although I would prefer if they explained the sampling methodology for their images, they do present a few simple scatterplots of (de-)compression performance as a function of original JPEG file size. It's not as in-depth as xiph.org foundation's stuff, but it's a hell of a lot more than a PR piece.