I call bullshit on this one. There is no way you can actually watch cable TV and not know what a commercial is. Even with a DVR you'll still see them.
Keep in mind that we are talking about kids under ten. If nobody explained to them what a commercial is it is very likely that they see it as normal TV show.
38% of kids in regular television homes don't know what commercials are
. I am sure these kids will grow up and learn what a commercial is, but considering the amount of commercial on American TV it is hard to believe that they have not been heavily exposed to those.
What about it? This is a problem that has both modern and very old solutions. Long time ago when nuclear was generating excess power at night when demand is low, people made pumping hydroelectric plants. They used excess power to pump water uphill during the night and reversed the flow to generate power during peak hours. With solar they will pump water during the day and generate power during the night. We have thermal solar power plants that can store heat in molten salt for night time generation. We have utility size batteries that can store power for night time use.
You seem to forget that solar is not the only renewable. We also have wind which is as competitive as solar. While the sun doesn't shine at night, the wind keeps blowing.
As we use less power during the night we need to generate less, so photo voltaic solar plants coming offline during the night can be compensated by storage, wind and hydro. And I would love if we maintain and develop nuclear power for baseline generation. Unfortunately this is getting more and more expensive.
Any any case, this case will shake up the legal situation and set things vibrating!
You can expect some tingling legal issues arousing in the near future that are sure to give us all satisfaction.
What I wonder after reading this sorry story is: was Holmes aware that she was selling snake oil all along, or did she start out with the genuinely belief that her company could make the technology work? I'm willing to believe the latter: they did try, but the longer their breakthrough failed to materialize, the more they had to shift their efforts towards keeping up appearances, or "controlling the narrative" as it's called.
Holmes new the technology cannot possibly work. According to the articles I have read on the topic (including the one in Vanity Fair) she was told so directly by her professors at Stanford when she approached them with the startup idea. Her chief scientist was telling her that the thing is not working. What did she do? She stuffed her board with people who new nothing about biology, chemistry or engineering. The job of her second in command at the company was exclusively to suppress information leaking out. So yes, she new what she was doing: scamming people out of their money.
The VF article also tells a disturbing story how friends and political connections of her father basically propped up the company, gave it legitimacy and suppressed inquiry through legal threats (David Boies) and by using their commanding position in the military (Gen. James Mattis).