Comment Re:no shit? (Score 1) 62
I suspect that they feel at least incrementally less burned in this case; since, while it wasn't obviously a good idea for a product, it at least goes somewhere: if you can make a phone functional and adequately rigid at that size; it's quite possible that there's a more sensible device size that you can still apply the miniaturized motherboard and whatever mechanical engineering you did for rigidity to; and just fill the rest of the case with battery; and there may be some other cases where the ability to get an entire SoC and supporting components into a particularly tiny area or make a thin component of a larger system quite rigid is handy.
Still doesn't really explain flaying a normal phone until it barely has a normal day's use with a totally fresh battery when you are still going to glue an entire baby spy satellite to one end of it; but some of the actual engineering is probably reusable.
The 'butterfly' keyboards, or the under-mouse charging port, by contrast, went nowhere. They tried and failed at a few iterations of keyboards that committed expensive suicide if you looked at them wrong; then just went back to allocating the extra mm or whatever once Jony was safely out of the picture; and it's not as though putting the port on the bottom rather than the front of the mouse involved any interesting capability development.
Whatever product manager thought that the 'air' would be a big seller deserves to feel bad; but the actual engineering team can probably feel OK about the odds that a future phone will look somewhat air-like if you were to remove the normally shaped case and larger battery.
Still doesn't really explain flaying a normal phone until it barely has a normal day's use with a totally fresh battery when you are still going to glue an entire baby spy satellite to one end of it; but some of the actual engineering is probably reusable.
The 'butterfly' keyboards, or the under-mouse charging port, by contrast, went nowhere. They tried and failed at a few iterations of keyboards that committed expensive suicide if you looked at them wrong; then just went back to allocating the extra mm or whatever once Jony was safely out of the picture; and it's not as though putting the port on the bottom rather than the front of the mouse involved any interesting capability development.
Whatever product manager thought that the 'air' would be a big seller deserves to feel bad; but the actual engineering team can probably feel OK about the odds that a future phone will look somewhat air-like if you were to remove the normally shaped case and larger battery.