Submission + - Brick & mortar retail stores in India refuse to sell Android One phones
oyenamit writes: Online shopping in India is still in its infancy but is growing tremendously to reach the mostly untapped market of 1.2 billion people. Invariably, the conflict between pure online retailers like Amazon and Flipkart and brick and mortar stores was bound to emerge. Unfortunately for Google's Android One, it has been on the receiving end of this friction. Leading brick and mortar retailers in India have refused to sell Android One handsets ever since the US company chose to launch its products exclusively online.
The three Android One makers in India — Micromax, Karbonn and Spice — launched their handsets exclusively online in mid-September. When sales did not meet their expectations, they decided to release their products via the brick and mortar store channel. However, smaller retailer and mom-n-pop shops have decided to show their displeasure at having being left out of the launch by deciding not to stock Android One.
The three Android One makers in India — Micromax, Karbonn and Spice — launched their handsets exclusively online in mid-September. When sales did not meet their expectations, they decided to release their products via the brick and mortar store channel. However, smaller retailer and mom-n-pop shops have decided to show their displeasure at having being left out of the launch by deciding not to stock Android One.
