So,
there are only 2.2% of fully digitally competent persons.
49% of people have heard something about digital competence, but still don't look at where they click and where they leave the stars in the selection box. AKA next-next-next-finis fools.
43.3% of people do not have any digital competence and expect someone to make IT decisions for them.
And big companies are fighting over the money of dumber people, and digitally competent people don't matter to anyone.