I suspect this has less to do with prediction, and more to do with prescription.
As in, they want to set up the expectations that will guide the perceptions of the public and of policymakers in regards to what is a "reasonable" amount of bandwidth to be consuming, in order to justify their ridiculous overage charges.
dislikes_corruption writes: Stopping the recently announced plan by the FCC to end net neutrality is going to require a significant outcry by the public at large, a public that isn't particularly well versed on the issue or why they should care. Ryan Singel, a former editor at wired, has written a thorough and fairly easy to understand primer on the FCC's plan, the history behind it, and how it will impact the Internet should it come to pass. Suitable for you neophyte parent, spouse, or sibling. In the meantime, the FCC has opened a new inbox for public comments on the decision, there's a petition to sign at whitehouse.gov, and you can (and should) contact yourcongressmen.
An anonymous reader writes: The folks at Ars Technica have discovered compelling evidence that Netflix is actively researching the possibility of using peer-to-peer technology to stream its videos to its customers. The evidence: a one-month old job listing seeking a software engineer with extensive experience developing and testing large-scale peer-to-peer systems and Netflix's admission of wanting to 'look at all kinds of routes'. A recent blog post by BitTorrent's CEO explains how, in a peer-to-peer architecture, 'Netflix traffic would no longer be coming from one or two places that are easy to block. Instead, it would be coming from everywhere, all at once; from addresses that were not easily identified as Netflix addresses — from addresses all across the Internet.'
Given the choice between my data being flagged for later surveillance (MEGA service, with e2e encrypt), or being automatically harvested by by the dragnet because it's "in the clear" (Dropbox, no e2e encrypt), I think the first choice is obviously the better one.