The Sugar Association acknowledged that it "should have exercised greater transparency in all of its research activities.
Translation: We did it.
However, the trade-group went on to question the UCSF researchers' motives in digging up the issue and reframing the past events to "conveniently align with the currently trending anti-sugar narrative."
Translation: We're still doing it, so shut up.
"Most concerning is the growing use of headline-baiting articles to trump quality scientific research -- we're disappointed to see a journal of JAMA's stature being drawn into this trend"
Translation: You guys suck.