It's not so black and white. I'm an unabashed pirate, and cost is only one factor. When I was young, "free" was the main reason and I would jump through hoops if necessary. The primary reason for my piracy now is DRM and the lack of a centralized repository. Sorry, I'm not going to browse iTunes, Amazon, my cable box, Roku, Hulu, etc until I find the movie or TV show that I'm looking for when 99% of the time it is on usenet, ready to stream to any device that I own. If you want me as a customer, you need to be - at the minimum - as convenient as the free option. Easy search and no DRM are my prerequisites. Music is better - most of the big guys have abandoned DRM, and services like Spotify have made free and legit even more convenient than pirated.