Good grief, what a load of horse manure. The whole POINT of something like Google Home is to analyze and profit from one's day to day interaction with the Web. I really do like and use Google's services, especially with respect to synchronizing data among my various devices: BUT it is quite true that we, its users, *are* the product. I have a very nice Google Home Christmas present which has been sitting in its box since December, and the more I think about it, the less inclined I am to activate it. Google may very well be living up to its credo, "Don't Be Evil," but there is a whole galaxy of things third parties can do in their own best interest (and not in yours) that, while not technically "evil," are not necessarily in *your* best interest. Don't be paranoid, but don't be a fool either.