It's about good citizenship, not an extra two cents profit per device.
Actually, business are run by MBAs. It is about the extra two cents profit per device.
"Effective 16 October 2006, Psychological Operations was established as a basic branch of the Army, pursuant to the authority of Section 3063(a)(13), Title 10, United States Code."
That is the substance of General Order 30 (pdf) issued by Secretary of the Army Francis J. Harvey on January 12, 2007.
Slowly and surely the unix crept up on the Nintendo user ...