Submission + - Yahoo To Serve Adverts In PDFs (bbc.co.uk)
Placid writes: "According to the BBC, Yahoo! has signed a deal to provide adverts within PDF documents. The article states:
Unlike Web Browsers, the advertisements will not appear if the PDF document is printed."The service will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page.
It is Yahoo's latest way of expanding the places it can advertise online following deals with the auction site Ebay and the cable TV group Comcast.
Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.
