Exactly. This isn’t a technology problem, it’s a management impulse-control problem.
We figured out decades ago that not every role needs a workstation that can land the space shuttle. Yet somehow with AI, we’ve collectively decided that the solution is to duct-tape it onto every workflow and hope “synergy” happens.
Tools only create leverage when there’s already something to leverage. Giving AI licenses to people whose jobs are already bounded by policy, approvals, or human judgment doesn’t create productivity—it just creates meetings about why productivity didn’t magically increase.
But targeted deployment requires understanding the work, trusting technical leadership, and saying “no” to vendors. Much easier to buy licenses in bulk, declare victory, and blame employees when the ROI slide stays blank.