Submission + - Facebook Is Most Hated Social Media Company
Hugh Pickens writes writes: "Inc. reports that Facebook, the most visited site on the Internet, is also among the most hated, scoring 64 on a 100-point scale, which puts the company in the bottom five percent of private sector companies and in the same range as airlines and cable companies, "two perennially low-scoring industries with terrible customer satisfaction," according to the results of a survey by the American Customer Satisfaction Index. "Customers have shown that, so far, they have been willing to suffer through a poor user experience in order to enjoy the benefits Facebook provides," according to the report. "For companies that provide low levels of customer satisfaction, repeat business is always a challenge unless customers lack adequate choices, as in the case of near monopolies." Overall, social media is one of the lowest-scoring industries measured by the ACSI—only airlines, newspapers, and subscription television services score lower. However, among social media companies, Wikipedia tops the list with a score of 77. "Like Google, Wikipedia’s user interface has remained very consistent over the years, and its nonprofit standing means that it has not been impacted by commercialization and marketing unlike many other social media sites.""
