This complaint is very common. I agree with everything in it, since as a European I am just as affected.
But the solution is not for content owners to wake up and do the obvious. The era of internet-illiterate companies has passed; these days they are very well aware what the technical possibilities are and how they could profit from them. If they don't give us what they want, it is now either because they don't want to give up control, or because they can't because of tangled third-part obligations.
Remember how NVidia was always unable to open-source their graphics drivers, because there was code in them from multiple non-cooperative third parties? The media situation is like that, only much, much worse. Many companies would love to harvest these additional Dollars you and I would be willing to pay, but to do that would require extra negotiations with a near-infinite list of suppliers, who are quite content with the existing, old-fashioned, area-based license agreements. It will take another generation of technical sophistication in all parts of the supply chain to change that. And until that changes, Netflix or ABC will not sell to me and you because it wouldn't generate enough revenue to pay for the nightmare of renegotiation required.
In short, the situation is much worse than many think. Ignorance we can deal with; education does work eventually. Conflicting vested interests, not so much. We can live in hope - after all, eventually someone figured out that people would love a music player with an interface that didn't suck - but don't hold your breath.